Growth Marketing Executive (Google Ads)

Wild Nutrition; Brighton; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company dedicated to making a positive impact in the world. As part of the customer acquisition team, you will leverage your creativity and analytical skills to drive success in Google Ads and podcast advertising. Collaborating with marketing and creative teams, you'll develop and optimize strategies that resonate with target consumers. This role offers a unique opportunity to contribute to a growing business while enjoying a flexible hybrid working model and an array of benefits that support your well-being and professional growth.

Benefits

Volunteer time for local charities

Latest tech equipment

Flexible hybrid working model

Summer Fridays

Generous pension plan

Private health insurance

Enhanced leave package

Employee Assistance Programme

Team discount on supplements

Cycle to work scheme

Qualifications

• Experience in a high-growth e-commerce environment.
• Proven success in managing Google Ads and performance metrics.

Responsibilities

• Develop and execute paid media strategy on Google Ads.
• Manage podcast marketing and test new acquisition channels.

Skills

Google Ads

Web Analytics

E-commerce

Data Analysis

Excel / Numbers

Tools

Shopify

GA4

TripleWhale

Job description

We are looking for someone to join our new customer acquisition team that believes in our supplements and wants to be part of a growing business that is making a positive difference in the world. You will be responsible for driving the success of our Google Ads account and podcast advertising channels. You will partner with our marketing and creative teams to develop, implement, and optimise acquisition strategies that align with Wild Nutrition's objectives and values. If you are creative, data-driven, and have a proven track record of delivering results in Google Ads, please get in touch.

What you'll be doing:

1. Develop and execute paid media strategy on Google Ads.
2. Manage our Podcast marketing activity, and test other additional acquisition channels as needed.
3. Conduct in-depth customer research and competitor analysis to inform planning for BAU and campaign activity.
4. Generate reports and carry out advanced performance analysis using TripleWhale to inform campaign optimisation and future A/B testing.
5. Build and A/B test landing pages.
6. Stay updated with industry trends and platform updates to implement best practices, innovative strategies and explore new acquisition channels.

Requirements:

• Experience in a high-growth e-commerce environment.
• Experience in managing Google Ads.
• Web analytics, e-commerce and paid media platforms, such as Shopify, Google Ads, and GA4.
• Proven success in identifying, measuring and evaluating performance metrics.
• Experience working with different attribution models.
• Good Excel / Numbers skills.
• Strong and accurate analytical abilities with a passion for data-driven decision-making and influencing through data.
• Experience working with and managing large paid media budgets.
• Customer focus - you'll understand the core and target consumers and factor that into channels and creative confidence briefing creative and copy.
• You're hands-on, organised and a competent collaborator.
• You have a willingness to get stuck in no matter how big or small the task.

Benefits:

• Time given every year to volunteer with a local charity of your choice.
• All the latest tech you need.
• Flexible hybrid working model (Lewes office).
• Summer Fridays.
• Generous Pension plan.
• Private health insurance.
• Enhanced Leave package with added years of service extras.
• Employee Assistance Programme.
• Team discount on all Wild Nutrition supplements and personalised consultations.
• Cycle to work scheme.
• Enhanced parental leave policies.
• Be part of a passionate, friendly and transparent culture.