Growth Marketing Manager

AboutMe Apps; London; Remote; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking mobile app developer dedicated to improving health through innovative solutions. As a Growth Marketing Manager, you will take charge of strategic marketing efforts, driving user acquisition and conversion across multiple channels. You'll collaborate with a talented team, utilizing your expertise in mobile app marketing and data analysis to enhance our growth. This fully remote position offers a flexible schedule, competitive salary, and opportunities for professional development. If you're passionate about making an impact and thrive in a dynamic environment, this role is perfect for you.

Benefits

Fully remote work

Competitive salary

Professional development support

Flexible schedule

Friendly team environment

Qualifications

• Proven expertise in mobile app marketing with a strong balance of strategy and execution.
• Strong technical and analytical skills, comfortable with ad platforms and analytics tools.

Responsibilities

• Lead user acquisition campaigns across various channels, optimizing for conversion.
• Collaborate with Product Manager on monetization and user onboarding strategies.

Skills

Strategic Thinking

Mobile App Marketing

Data Analysis

SEO/ASO

Communication

Creativity

Problem Solving

Tools

Meta Ads

Google Ads

Amplitude

Mixpanel

AI Tools

Job description

Job Description

Hi there, at AboutMe apps, we help millions of people live healthier, longer, and in a supportive environment.

AboutMe Apps is a mobile app developer creating innovative health-tracking solutions. Our apps have been downloaded over 10 million times and rank in the top 200 of the US App Store within the Health & Medical categories. The majority of the Apps are supported by Apple Health and Apple Watch.

We’re a small, driven team with diverse skills and big goals. To support our next phase of growth, we’re looking for a Growth Marketing Manager who can think strategically and execute effectively. You'll have the opportunity to take full ownership and play a key role in our success.

What You’ll Do

As our Growth Marketing Manager, you will take full ownership of all marketing efforts — from high-level strategy to hands-on execution and ongoing optimization. You'll lead both paid and organic growth initiatives, driving customer acquisition and conversion across different channels.

• Planning, launching, and optimizing user acquisition campaigns across various channels—including Web2App flows and paid media platforms.
• Collaborating closely with our Product Manager, who owns in-app monetization mechanics (onboarding flows, paywalls, A/B testing, etc.) to ensure alignment between acquisition and revenue.
• Owning CAC as your North Star metric, with a strong focus on acquiring users who convert and monetize well — not just clicks and installs.
• Boosting organic growth through effective ASO (App Store Optimization) and continuous SEO improvements on our website and blog.
• Identifying and collaborating with external partners, such as agencies, content creators, and freelance talents, to expand our reach and enhance execution.

Who You Are

Since we’re looking for a full-stack marketer, the list below reflects our ideal expectations. That said, we know no one’s perfect—so even if you don’t meet every single point, we encourage you to apply if you’re eager to learn and grow with us.

• You’re a full-stack marketer with a strong balance of strategic thinking and hands-on execution. Ideally, you have proven expertise in mobile app marketing.
• While we’re open to growing the marketing team, you’re expected to take the lead—launching revenue-generating channels and processes, and building a strong, data-backed case when additional hires are truly needed.
• You use AI tools daily to boost your efficiency, and you’re constantly exploring and testing new ones.
• You thrive in a fast-paced environment and love turning ideas into action.
• You embrace the rollercoaster of startup life—facing challenges with resilience, adaptability, and a problem-solving mindset.
• You have strong technical and analytical skills, and you’re comfortable working with ad platforms such as Meta, Google Ads; SEO/ASO tools, and product analytics (we use Amplitude and Mixpanel).
• You're not just looking for a job — you want to learn, make an impact, and grow.
• You’re a strong communicator with a creative mindset and an eye for design.
• You deeply empathize with our users and are passionate about understanding their needs.

Why you should apply

• You’ll have all the necessary resources to run experiments, testing new channels, creative concepts, and messaging— always aiming for sustainable and scalable unit economics.
• Creating high-impact marketing assets, including visuals and copy, that educate, engage, and convert our target users.
• Fully remote team, work from any place in the world you like.
• Competitive salary.
• Professional development (we pay for courses, tutors, and other things to speed up your growth).
• Friendly and open-minded team of professionals.
• Flexible schedule, we focus on your results, not hours.