Digital Marketing Executive

Healios; London; Remote; GBP 33,000 - 39,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Executive to enhance their digital presence and optimize marketing campaigns. In this role, you will manage PPC and paid social campaigns, ensuring effective audience targeting and performance monitoring. You will collaborate on SEO strategies and contribute to improving user experience across various platforms. This position offers the chance to work in a flexible environment while making a significant impact on healthcare services. If you're passionate about digital marketing and eager to drive meaningful change, this opportunity is perfect for you.

Benefits

33 days holiday

Paid Christmas closure

Birthday Leave

"Life Leave"

Enhanced family friendly policies

Contributory Pension Scheme

Employee Discount for assessments

Flexible benefits package

Work from anywhere policy

Free access to co-working spaces

Qualifications

• 2-4 years of hands-on digital marketing experience, preferably in healthcare.
• Strong analytical skills and experience with Google Analytics and HubSpot.

Responsibilities

• Execute and optimize digital marketing campaigns across paid search and social.
• Monitor performance metrics and implement real-time optimizations.

Skills

Digital Marketing

SEO Fundamentals

Analytical Skills

Lead Generation

Campaign Optimization

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Webflow

WordPress

Job description

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POSITION: Permanent, Full Time (37.5 hours per week)

LOCATION: Remote, UK

SALARY: £33,000 - £38,500 per year

United by our vision. Leading with empathy. Pioneers in curiosity.

Healios exists to bring exceptional healthcare to anyone, anytime, anywhere. By digitising entire clinical pathways, we enable children, adults and their family members to receive and seamlessly transition between clinical services from the comfort of their home.

Innovation is at the heart of what we do as we strive to be the leading provider of neurodevelopmental and associated mental health services. You can find out more about us by clicking here!

Healios is all about helping families feel better and that includes our own families too, which is why we embrace diversity in all its forms and offer unparalleled flexibility for our employees. For more information on what it’s like to be a Healios employee, and our hiring processes, take a look at our Notion page.

THE OPPORTUNITY

As Digital Marketing Executive, you will play a key role in executing and optimising our digital marketing campaigns across paid search, paid social, SEO, and web performance. This role is central to generating qualified leads (MQLs), improving user experience, and driving awareness of our services across multiple audiences – NHS professionals, private consumers, and B2B partners.

This is a hands-on, delivery-focused role, ideal for someone experienced in paid media, campaign optimisation, and digital reporting, with a strong bias for action.

KEY RESPONSIBILITIES

• Paid Campaign Execution: Manage day-to-day PPC and paid social campaigns (Google Ads, Bing, Meta, LinkedIn), ensuring strong ROAS and clear audience targeting across DTC, NHS, and B2B segments.
• Performance Monitoring & Optimisation: Track and report on key metrics (MQLs, CPC, CTR, CPA, conversion rate), recommending and implementing real-time optimisations.
• Landing Page and CRO Support: Collaborate on A/B testing, landing page layout, CTA improvements, and conversion-focused copy updates to increase lead quality.
• SEO & On-Site Content: Conduct keyword research, optimise blog/website copy, and support the development of organic traffic-driving strategies.
• Web Analytics & Reporting: Use tools like GA4, HubSpot, and Hotjar to assess user journeys, report on performance, and identify opportunities to improve site performance and funnel conversion.
• Collaboration & Integration: Work with Marketing to align campaign messaging, timing, and segmentation. Share insights with commercial and operational stakeholders regularly.

WHAT YOU NEED TO HAVE

If you feel you could be a good fit for the role but do not meet all of the criteria, please do make an application and we will be happy to consider your application.

• 2–4 years of proven hands-on experience in a digital marketing role, preferably in healthcare, tech, or consumer sectors
• Familiarity with SEO fundamentals and keyword strategy
• Strong analytical skills with experience using tools like Google Analytics, HubSpot, and reporting dashboards
• Experience working with website CMS tools (e.g. Webflow, WordPress, or similar)
• Understanding of lead generation best practices and conversion optimisation
• Self-starter who is comfortable working remotely and independently
• Comfortable juggling multiple projects and deadlines in a fast-paced environment
• Attention to detail with a commitment to continuous improvement and testing

WHAT’S IN IT FOR YOU

• 33 days holiday (including Bank Holidays)
• Paid Christmas closure (between Christmas and New Year)
• Birthday Leave - paid day off on your birthday
• "Life Leave" - 2 days of extra leave to take when things you can't plan for happen
• Enhanced family friendly policies including a phased return to work and receive full pay
• Contributory Pension Scheme (6% matched)
• Employee Discount to access a private assessment (for ADHD, Autism or a combined assessment) through our Melios service for your child
• Fully personalised flexible benefits package including; Health Cash Plan, Life Assurance, EAP Service, Will Writing, Critical Illness Cover, employee discount and savings portal, Cycle to Work Scheme, Tech Scheme and Wine Club!
• Work from anywhere policy
• Free access to co-working spaces
• CPD/Growth day per year, plus personal development allowance to invest in your growth
• Bespoke Healios Training and on demand learning including schedule of monthly CPD for clinicians

ACCOMMODATIONS

We’re glad to accommodate candidates who need adjustments throughout the hiring process and we're always learning about different accessibility needs to ensure our hiring process is accessible for all candidates. We encourage you to be open about the adjustments you need so we can adapt our interview process. You can read more about Healios being an Inclusive Employer on our Notion page!

DIVERSITY AND INCLUSION

“Do the right thing” is one of our core Healios values. And building a diverse and inclusive workplace where everyone feels supported is absolutely the right thing to do. Whether we’re developing a new service line or enhancing one of our products, we need people with different skills, backgrounds, identities and perspectives to ensure our innovations will work for the children and young people we are here to serve. By embracing diversity, we can deliver better care experiences and outcomes, while tackling the inequalities in healthcare provision that exist today.

SAFER RECRUITMENT & PRE- EMPLOYMENT CHECKS

Healios ensures that supporting people to be safe is at the heart of our work and a key priority across all areas of the organisation. We will do our absolute best to keep the people that we support, safe from harm. This starts with our recruitment processes.

As part of our pre-employment checks, all employees of Healios will be asked to have a Disclosure and Barring Service (DBS) check. Dependent on your role within the business, this will either be an Enhanced or Basic. A Protecting Vulnerable Groups (PVG) check will be required. You will also be asked to provide two professional references as a minimum.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Technology, Information and Internet