Growth Marketer

Be Your Best™; Greater London; Remote; GBP 40,000 - 70,000; Full time

Job summary

An innovative company is seeking a dynamic Growth Marketer to elevate their marketing strategies. This role involves owning paid performance and influencer marketing strategies, optimizing campaigns based on data, and collaborating on content creation across various platforms. The ideal candidate will have a passion for football, strong experience in growth marketing, and the ability to thrive in a fast-paced environment. Join a forward-thinking team dedicated to revolutionizing how athletes train and perform. If you're ready to make a significant impact, this opportunity is perfect for you!

Qualifications

• 3-4 years of experience in growth marketing or performance roles.
• Strong knowledge of paid social platforms and data-driven decision-making.

Responsibilities

• Own and optimize paid performance strategy across multiple channels.
• Manage influencer marketing strategy and relationships.
• Assist in planning and executing omni-channel marketing campaigns.

Skills

Growth Marketing

Paid Media Campaigns

SEO Optimization

Influencer Marketing

Content Creation

Data Analysis

Social Media Marketing

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook Ads

YouTube

Video Editing Software

Job description

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Be Your Best is on a mission to revolutionise how footballers train. Using virtual reality, we help players improve scanning, awareness, and decision-making—skills that are traditionally hard to train. Our product is backed by science, used by thousands of players (from grassroots to pros), and has been featured in major media like the New York Times, & Sky Sports.

Now, we’re looking for a sharp and creative Growth Marketer to help us reach the next level.

What you'll do:

Own our Paid Performance Strategy

• Work closely with our agency partner to manage and scale paid media campaigns (Meta, Google, YouTube, etc.)
• Optimise campaigns based on data, not guesswork — consistently improving ROAS, CAC, CPA, and LTV
• Run structured A/B tests across targeting, creative, and landing pages
• Manage budgets and deliver clear, actionable reporting
• Collaborate with our creative/brand marketing lead to align messaging and ad direction

Own our Influencer Marketing Strategy

• Manage our current roster of influencers, maintaining relationships & ensuring fresh content is produced
• Grow our network of influencers in our key markets, and expand into new ones
• Manage influencer budgets and deliver consistent reporting on results

Campaign Planning & Execution

• Assist with the planning of key marketing moments (e.g. Black Friday, Christmas)
• Support execution of omni-channel campaigns across ads, content, influencers, CRM, in-game promotions etc.

Assist with our Content Strategy

• Help us to ideate and produce world class content across our main channels (Instagram, Youtube, Tiktok, Snapchat)
• Ability to create content using video editing software is a huge plus

Other Tasks

• Writing regular blog posts that are optimised for SEO and working closely with our agency partner when it comes to implementing their SEO recommendations.
• Production and management of email marketing campaigns (converting those at the top of the funnel, and engaging current users).
• Identify and test new marketing opportunities/channels to scale user acquisition

Who We're Looking For:

• 3 - 4+ years experience in a growth marketing or performance role (startup experience a big plus)
• Someone with a passion & knowledge of football
• Strong experience with paid social platforms (Meta, Google, TikTok, YouTube, etc.)
• Comfortable working in a small, agile team and wearing multiple hats
• Bonus: Experience in influencer marketing, email/CRM, video editing / content creation
• Remote-friendly (But London-based a plus)

Interested?

• Send us your CV AND a short note on why this role sounds like you. Please attach the note to the end of your CV. Thank you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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