Marketing Manager - Americas

TN United Kingdom; London; Remote; USD 45,000 - 85,000; Full time

Job summary

An innovative firm is seeking a dynamic Marketing Manager to spearhead marketing strategies for the Americas region. This role is pivotal in driving growth through effective campaigns across various products. The ideal candidate thrives in a collaborative environment, leveraging their passion for technology and marketing to create impactful strategies. With a focus on continuous improvement and experimentation, this position offers the opportunity to engage with diverse teams and contribute to the company's success. If you are a proactive problem-solver with a growth mindset, this role is perfect for you.

Benefits

Fully remote work environment

Annual learning and development budget of $2,000 USD

Annual salary review

Recognition rewards

Paid holiday leave

Employee Assistance Program

Opportunities to travel for team events

Travel upgrades for long-haul company events

Qualifications

• Experience in B2B marketing for enterprise IT products.
• Strong academic background with a Bachelor's degree or equivalent.

Responsibilities

• Develop and implement go-to-market strategies for the Americas.
• Create organic and paid campaigns, including messaging and visual assets.

Skills

B2B Marketing

SaaS Marketing

Campaign Management

KPI Monitoring

Collaboration

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in STEM

Job description

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Canonical is looking for a marketing manager responsible for developing long-term marketing strategies and executing campaigns for the Americas region across various products and industries to support our growth. This is a hands-on, multi-disciplinary, and dynamic role within the Demand Generation Team, requiring close collaboration with regional Sales, Partner & Alliances, Product, and other Marketing teams.

The ideal candidate is passionate about technology and its marketing applications. They thrive in environments emphasizing ownership, collaboration, learning, curiosity, and continuous improvement. They enjoy problem-solving, experimentation, measurement, and leveraging automation to streamline processes.

Location: This role is remote within the EMEA region.

What your day will look like

• Develop and implement go-to-market strategies for specific industries within the Americas
• Set and monitor KPIs for lead generation, demand creation, and brand awareness campaigns
• Create organic and paid campaigns, including messaging and visual assets for emails, social media, and ads, aligned with Canonical’s branding
• Manage webinars and regional offline events from planning to execution, including pre- and post-event strategies and streaming setup
• Collaborate with the CRM team to engage and communicate with audiences
• Manage regional budget planning and adjustments
• Work closely with sales teams to incorporate their insights into marketing strategies

We value excellent communicators who can work effectively with engineers, product managers, sales teams, and executives.

What we are looking for in you

• Experience in B2B marketing for enterprise IT products; SaaS experience is a plus
• Experience with the Americas market, including the US, Canada, and Latin America
• Strong academic background with a Bachelor’s degree or equivalent in Business, Marketing, or STEM fields
• Hands-on approach with a focus on testing and scaling effective marketing strategies
• Growth mindset with enthusiasm for challenges and a proactive attitude
• Openness to diverse views and team collaboration
• Ability to prioritize tasks and meet deadlines while maintaining quality

What we offer you

Your salary will depend on location, experience, and skills. Additional benefits may include bonuses and incentives based on performance. We aim for fair compensation across our global team.

Additional benefits include:

• Fully remote work environment
• Annual learning and development budget of $2,000 USD
• Annual salary review
• Recognition rewards
• Paid holiday leave
• Employee Assistance Program
• Opportunities to travel for team events
• Travel upgrades for long-haul company events