Growth Manager - E-Commerce

POP MART UK LIMITED; Greater London; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Axa Health

MetLife Group Assurance

Gym membership

AON discounts

Employee rewards: POP MART collector’s

Job summary

POP MART UK LIMITED is expanding its European eCommerce operations and seeking a Growth Manager to drive customer acquisition, conversion optimization, and retention across channels. The role collaborates with Head of eCommerce and regional teams to build scalable reporting and measurement frameworks.

The ideal candidate will own paid media, CRM initiatives, and analytics, contributing to a data-driven growth strategy in a fast-paced environment.

Qualifications

• 3–6 years of hands-on performance marketing experience in ecommerce/DTC
• Experience with high-growth consumer brands
• Strong analytical mindset and data-driven decision making

Responsibilities

• Own and manage paid acquisition across Google Shopping, Meta, and TikTok campaigns.
• Build, launch, and optimise campaigns for scalable growth.
• Establish baseline CPA and ROAS benchmarks and report weekly.
• Identify conversion leaks and work with tech to implement fixes and improvements.
• Support CRM and lifecycle marketing including EDMs, automations, reactivation, and retention campaigns.
• Collaborate with EU merchandising, trading and regional marketing teams on launches and campaigns.

Skills

Performance marketing

Google Ads

Meta Ads Manager

GA4 analytics

Cross-functional collaboration

CRM/Email marketing

Tools

GA4

Klaviyo

TikTok Shopping

Job description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.Growth Manager – eCommerceIndustry: Designer toys and collectible piecesLocation: Canary Wharf, LondonJob type: Full time PermanentAbout POP MARTFounded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.For more information, please visit www.popmart.com and our LinkedIn Career page.BenefitsPOP MART offers our employees:Core Health & Protection: Axa HealthMetLife Group AssuranceWellbeing & Lifestyle: GymPerks & Extras: AON Discounts and Recognition PortalSelected POP MART collectibles as appreciation gifts every monthA structured bonus/commission scheme in line with the company’s and the individual’s performanceComprehensive training and development programsRegular team social eventsPaid rest breaksThe Role and CandidateWe are looking for a Growth Manager – eCommerce to support the expansion and performance growth of POP MART’s European eCommerce business. This is an exciting opportunity to join at an early stage and play a key role in building and scaling the region’s growth function.As the first dedicated growth hire in Europe, you will work closely with the Head of eCommerce to drive customer acquisition, optimise conversion, improve retention, and build scalable reporting and measurement frameworks. This role spans performance marketing, CRM support, experimentation, analytics, and cross-functional commercial collaboration.ResponsibilitiesPaid AcquisitionOwn and manage paid acquisition channels across Google Shopping, Meta, and support collaboration with TikTok agency partnersBuild, launch, and optimise campaigns with a focus on scalable and efficient growthDevelop and scale retargeting campaigns using first-party audience data from website, app, and CRM platformsEstablish baseline CPA and ROAS benchmarks across channels and report on performance weeklyMonitor campaign efficiency and continuously test new opportunities for growth and optimisationGrowth & ExperimentationIdentify conversion leaks across the customer funnel and work with the tech team to implement fixes and improvementsPrioritise experiments and growth initiatives based on expected commercial and revenue impactSupport CRM and lifecycle marketing initiatives including EDMs, automations, reactivation, and retention campaignsCollaborate with brand and retail teams to support launch campaigns, drops, and customer engagement activitiesSuggest SEO and organic growth improvements to maximise website performance and discoverabilityAnalytics & ReportingOwn GA4 and native site analytics as primary reporting toolsSupport dashboard development, funnel analysis, event tracking QA, and performance reportingBuild weekly growth reports tracking CAC, ROAS, conversion rate, channel contribution, and commercial trendsWork closely with the eCommerce Trading team to align performance insights with business prioritiesContribute to the relationship and roadmap planning with the Google Analytics agency partnerCross-functional CollaborationBrief creative and content requirements for paid social campaigns, including UGC, product imagery, and campaign assetsCollaborate closely with EU merchandising, trading, and regional marketing teams across EU, APAC, and US marketsShare learnings, best practices, and align marketing activation windows globallyFlag inventory and stock issues that may impact paid media efficiency and trading performanceRequired Qualifications3–6 years of hands-on performance marketing experience, ideally within eCommerce, DTC, or high-growth consumer brandsDirect in-platform experience with at least two of the following:Meta Ads Manager, Google Ads, Google Shopping and TikTok ShoppingComfortable using GA4 and performance analytics platformsStrong analytical mindset with the ability to translate data into actionable business decisionsHighly organised and self-directed, with the ability to manage multiple projects independentlyExperience working cross-functionally with marketing, creative, trading, retail, and tech teamsStrong understanding of acquisition, conversion optimisation, retargeting, and customer lifecycle marketingDesirable but Not EssentialExperience with CRM or email marketing platforms such as KlaviyoFamiliarity with attribution tools such as AppsFlyer or similar platformsExperience within mobile-first or app-led businessesExperience working in drop-driven, limited inventory, or hype-category eCommerce environmentsExposure to Amazon Sponsored Products or Seller CentralInterest in experimentation, emerging technologies, and AI/LLM-enabled workflowsYour ApplicationIf the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email [e-mail].*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employeesbecause of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because ofany other status or condition protected by applicable federal, state or local law.