Growth Lead – Global Paid Acquisition & Scale

Tala (We are Tala Ltd); Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Employee discount

Clothing allowance

Class Pass or Gym Flex

Health Shield

Enhanced maternity/paternity pay

Charity fundraising match

Job summary

Tala Ltd is seeking a Head of Growth to own every paid route to a new Tala customer. You will set the acquisition strategy, manage the media budget and be measured on new customers it brings in.

You will lead a small in‑house team and our agency partners, collaborating with brand, creative and customer teams to grow Tala into new channels and markets. You will own measurement, testing, and growth across paid social, search, video, programmatic and affiliates, while leveraging AI tools to

Qualifications

• 8-10+ years in performance or growth marketing, with at least 3 years leading a team.
• Proven record of scaling new customer acquisition profitably for a fast-growing brand.
• Ownership of multi‑channel paid media budgets across platforms with measurable impact.
• Strong expertise in AI-enabled advertising and analytics.
• Experience launching paid media in international markets.

Responsibilities

• Deliver new customer volume, CAC and first‑order contribution targets across all paid channels.
• Own the acquisition budget and allocate across channels, markets and campaigns against CAC, ROAS, MER and payback.
• Build annual and in‑season acquisition plans with finance, including targets and budgets.
• Lead paid media across social, search, video, programmatic and affiliates with a focus on ROAS.
• Run a structured test, learn and scale approach to new channels, e.g. TikTok Shop.
• Build visibility for AI search and shopping, in collaboration with product and brand teams.

Skills

Paid social

Paid search

Video advertising

Programmatic

Affiliates

AI in marketing

Analytics

Team leadership

Budget management

Tools

Shopify

GA4

Attribution tools

Job description

Tala Ltd is seeking a Head of Growth to own every paid route to a new Tala customer. You will set the acquisition strategy, manage the media budget and be measured on new customers it brings in.

You will lead a small in‑house team and our agency partners, collaborating with brand, creative and customer teams to grow Tala into new channels and markets. You will own measurement, testing, and growth across paid social, search, video, programmatic and affiliates, while leveraging AI tools to