Head of Growth & Paid Acquisition

Tala-; Greater London; Hybrid; GBP 140,000 - 190,000; Full time

Benefits offered by this job

25 days holiday a year

Employee discount

Clothing allowance

Gym membership

Charity fundraising match

Job summary

TALA is seeking a Head of Growth to own all paid routes to new customers. You will set acquisition strategy, manage the media budget and drive growth from about £30m to £100m+ revenue, leading a small in-house team and agency partners across paid social, search, video, programmatic and affiliates.

You will build annual and in-season plans, measure CAC/ROAS, and partner with Brand and Digital Experience to expand into new channels and markets.

Qualifications

• 8-10+ years in performance or growth marketing, with leadership experience.
• Proven track record of scaling new customer acquisition profitably.
• Ownership of multi-channel paid media budgets and ROI-driven decisions.
• Strong understanding of paid social, paid search, video, programmatic and affiliates.
• Experience launching paid media in international markets.

Responsibilities

• Develop and own acquisition strategy and media budget.
• Deliver new customer volume, CAC and first-order contribution targets across channels.
• Build annual and in-season acquisition plans with budgets and forecasts.
• Lead in-house team and agency partners; manage tech stack and brand partnerships.
• Lead AI-powered experimentation to improve efficiency and scale across channels.
• Report on acquisition performance, ROI, and recommendations to leadership.

Skills

Paid social

Paid search

Programmatic

Affiliates

AI in marketing

Team leadership

Budget management

Analytics

Tools

Shopify

GA4

Job description

TALA is seeking a Head of Growth to own all paid routes to new customers. You will set acquisition strategy, manage the media budget and drive growth from about £30m to £100m+ revenue, leading a small in-house team and agency partners across paid social, search, video, programmatic and affiliates.

You will build annual and in-season plans, measure CAC/ROAS, and partner with Brand and Digital Experience to expand into new channels and markets.