Head of Growth — DTC, AI-Driven CAC/LTV Strategy

Troubadour; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Troubadour in London is seeking a Growth Lead to own paid acquisition, lifecycle and retention as part of a connected growth engine. You will set the strategy, run tests, and lead a team that delivers results across paid channels and lifecycle initiatives.

Based in London with remote-friendly policy, you will collaborate closely with the CMO and cross-functional partners to accelerate growth and build scalable AI-powered workflows for faster decision-making.

Qualifications

• Five+ years in growth/ecommerce with real paid spend
• Ownership of CAC and LTV
• Know SQL or similar and think in CAC, MER, AOV, LTV
• Led people before and enjoy it
• Proactive use of AI in daily work

Responsibilities

• Own paid acquisition across Meta, Google, affiliate, SEO and Amazon Ads; manage structure, testing, budgeting, and measurement
• Own lifecycle and retention through Lifecycle Manager; grow LTV, repeat rate and referrals
• Own conversion growth: design tests, test hypotheses, derive verdicts
• Manage acquisition-to-retention interplay; balance CAC with LTV
• Lead growth aspects of product launches: paid plan, demand, conversion moments
• Build efficient AI-powered reporting workflows to speed decisions
• Share learnings with the wider team to amplify impact

Skills

Paid acquisition

Lifecycle marketing

Team leadership

Analytics

SQL

Tools

Google Ads

Shopify

Google Analytics

Klaviyo

Job description

Troubadour in London is seeking a Growth Lead to own paid acquisition, lifecycle and retention as part of a connected growth engine. You will set the strategy, run tests, and lead a team that delivers results across paid channels and lifecycle initiatives.

Based in London with remote-friendly policy, you will collaborate closely with the CMO and cross-functional partners to accelerate growth and build scalable AI-powered workflows for faster decision-making.