Growth Marketing Lead: Scale Acquisition & Growth

Voy; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Voy is seeking a Growth Marketing Manager in London to own and scale user acquisition across core categories. You will drive efficient CAC, lead paid channels, and partner with product, CRM, and data teams to build scalable growth initiatives.

In this role, you’ll manage end-to-end acquisition funnels, test new growth opportunities, and translate data into actionable strategy for senior stakeholders. Strong analytical skills and a full-funnel mindset are essential.

Qualifications

• Experience in user acquisition or performance marketing at a fast-growing DTC/healthtech/subscription business.
• Managed and scaled significant paid budgets on Meta, Google and other performance platforms.
• Commercially minded with strong acquisition economics: CAC, LTV:CAC, payback.
• Highly analytical and hypothesis-driven; data-driven decision making.
• Full-funnel growth mindset across lifecycle and customer journey.
• Strong spreadsheet skills and proficiency with Looker/Tableau.

Responsibilities

• Own new customer acquisition targets across all acquisition channels including CAC, payback and first-order conversion.
• Lead performance across paid channels (paid search, paid social, affiliates) and improve efficiency.
• Identify and unlock growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways.
• Partner with CRM to improve lead capture, nurture journeys, retention, and CLV.
• Build and execute an experimentation roadmap across acquisition, CRO, and product experience.
• Define attribution frameworks, metrics, and reporting using cohort analysis and funnel diagnostics.
• Collaborate with product, creative, clinical, data, and strategy teams to improve performance and outcomes.
• Translate insights into clear recommendations for senior stakeholders and influence roadmap.

Skills

User acquisition

Performance marketing

Analytical thinking

Cross-functional collaboration

Communication

Full-funnel growth

Tools

Looker

Tableau

Google Sheets

Excel

Job description

Voy is seeking a Growth Marketing Manager in London to own and scale user acquisition across core categories. You will drive efficient CAC, lead paid channels, and partner with product, CRM, and data teams to build scalable growth initiatives.

In this role, you’ll manage end-to-end acquisition funnels, test new growth opportunities, and translate data into actionable strategy for senior stakeholders. Strong analytical skills and a full-funnel mindset are essential.