Global Paid Social Growth Lead (AI‑Enabled)

Careers at Tide; Greater London; Remote; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first arrangement

25 days holiday + bank holidays

Health and dental insurance

£1,000 L&D budget per year

Work abroad up to 90 days a year

Job summary

Tide is seeking a Senior Paid Social Manager to lead and grow our in-house paid social team. You will own global paid social performance, manage multi-million-pound budgets, and drive AI-enabled strategies across Meta, TikTok, LinkedIn and more.

This role emphasizes data-driven insights, attribution excellence, and collaboration with cross-functional teams to accelerate international growth. You’ll lead strategy, execution, and innovation in paid social, stay ahead of platform changes, and

Qualifications

• 7+ years of paid social marketing experience across multiple platforms.
• Proven track record driving B2B acquisition via paid social.
• Expertise in Meta (Facebook & Instagram) advertising, bidding, audience segmentation.

Responsibilities

• Own and scale paid social performance globally across platforms.
• Manage multi-million-pound budgets with advanced bidding and automation.
• Build and mentor an AI-literate paid social team and integrate AI into workflows.
• Lead creative strategy and testing, ensuring brand safety and compliance.

Skills

Paid social strategy

Meta advertising

Audience segmentation

Attribution modeling

AI in marketing

Team leadership

Data-driven decision making

Tools

GA4

Looker/Tableau

GT M

Appsflyer

Job description

Tide is seeking a Senior Paid Social Manager to lead and grow our in-house paid social team. You will own global paid social performance, manage multi-million-pound budgets, and drive AI-enabled strategies across Meta, TikTok, LinkedIn and more.

This role emphasizes data-driven insights, attribution excellence, and collaboration with cross-functional teams to accelerate international growth. You’ll lead strategy, execution, and innovation in paid social, stay ahead of platform changes, and