Growth Lead: Build AI-Driven Demand Engine

Matchtech; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Matchtech is recruiting its first Growth Lead to own the growth function end-to-end for an AI-powered platform serving UK lettings and estate agencies. The role is London-based (SW1H), office-based four days per week, permanent, full-time, with salary expectations DOE plus equity.

You will shape positioning, build a demand engine across content, events, organic and paid channels, and manage the funnel from first touch to qualified demo, ultimately scaling a repeatable engine and a small team.

Qualifications

• Experience building demand from near-zero in vertical/SMB B2B.
• Able to sell to non-technical, time-poor buyers who may not yet know they need the product.
• Hands-on builder mindset; enjoys creating the playbook rather than inheriting one.
• Data-led channel ownership with measurement and iteration to optimize performance.
• Practical interest in AI tools; hands-on use of LLMs/agents in workflows is a strong plus.

Responsibilities

• Own positioning and messaging; refine value proposition for a sceptical audience.
• Build the demand engine across content, events, organic, founder-led and paid social.
• Own the funnel from first touch through to qualified demo; maintain a steady sales pipeline.
• Get close to customers; speak to agents and sales calls; translate insights into campaigns.
• Measure performance across channels; understand what's working and what to change.
• Hire and build a small team once the motion proves effective and a playbook exists.

Skills

Demand generation

Data-driven decisions

Growth playbook

Non-technical selling

AI tools interest

Job description

Matchtech is recruiting its first Growth Lead to own the growth function end-to-end for an AI-powered platform serving UK lettings and estate agencies. The role is London-based (SW1H), office-based four days per week, permanent, full-time, with salary expectations DOE plus equity.

You will shape positioning, build a demand engine across content, events, organic and paid channels, and manage the funnel from first touch to qualified demo, ultimately scaling a repeatable engine and a small team.