Growth Lead

Matchtech; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Matchtech is recruiting its first Growth Lead to own the growth function end-to-end for an AI-powered platform serving UK lettings and estate agencies. The role is London-based (SW1H), office-based four days per week, permanent, full-time, with salary expectations DOE plus equity.

You will shape positioning, build a demand engine across content, events, organic and paid channels, and manage the funnel from first touch to qualified demo, ultimately scaling a repeatable engine and a small team.

Qualifications

• Experience building demand from near-zero in vertical/SMB B2B.
• Able to sell to non-technical, time-poor buyers who may not yet know they need the product.
• Hands-on builder mindset; enjoys creating the playbook rather than inheriting one.
• Data-led channel ownership with measurement and iteration to optimize performance.
• Practical interest in AI tools; hands-on use of LLMs/agents in workflows is a strong plus.

Responsibilities

• Own positioning and messaging; refine value proposition for a sceptical audience.
• Build the demand engine across content, events, organic, founder-led and paid social.
• Own the funnel from first touch through to qualified demo; maintain a steady sales pipeline.
• Get close to customers; speak to agents and sales calls; translate insights into campaigns.
• Measure performance across channels; understand what's working and what to change.
• Hire and build a small team once the motion proves effective and a playbook exists.

Skills

Demand generation

Data-driven decisions

Growth playbook

Non-technical selling

AI tools interest

Job description

A leading, early-stage technology business is building an AI "system of action" for UK lettings and estate agencies - sitting on top of the agent's CRM and running core operational work (prospecting, viewings, maintenance, compliance and arrears). A big part of this runs through a voice agent that answers calls when branches cannot.

They're hiring their first Growth Lead to own the growth function end-to-end - shaping positioning, building demand from scratch, and scaling a repeatable engine that drives qualified demos and pipeline.

Role: Growth Lead
Location: London (SW1H) - office-based (4 days/week)
Type: Permanent, full-time
Salary: DOE + equity

Key responsibilities include:

• Own positioning and messaging - find what makes a busy, sceptical audience lean in, and prove it lands
• Build the demand engine across content, events, organic, founder-led and paid social
• Own the funnel from first touch through to qualified demo - ensuring consistent flow for sales
• Get close to customers - speak to agents, sit in on sales calls, and turn insights into campaigns
• Measure performance across channels - know what's working, why, and what to change
• Hire and build a small team once the motion is working and a playbook exists

Key skills and experience include:

• Proven experience building demand from near-zero in vertical/SMB B2B (with clear impact to show)
• Comfortable selling something the market does not yet "know it needs" to non-technical, time-poor buyers
• Hands-on, builder mindset - enjoys creating the playbook rather than inheriting one
• Data-led channel ownership - strong on measurement and iteration
• Practical interest in AI tools (hands-on use of LLMs/agents in workflows is a strong plus)