Founding Growth Lead: Build Demand for AI SaaS (Equity)

Harrington Starr; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Founding role

Job summary

Harrington Starr in London is seeking a founding Growth Lead for an early-stage AI SaaS PropTech startup building the operational system for lettings and estate agencies. The role offers equity and a chance to shape an ambitious product from the ground up.

You will define positioning, build the demand engine across content, events, organic and paid channels, and own the funnel from first touch to qualified demo.

Qualifications

• Built demand from near-zero in a vertical or SMB B2B market, with clear personal contribution to that success
• Comfortable selling something the market doesn't yet know it needs, to a non-technical, sceptical buyer
• Fast-moving, lean, high-initiative operator
• Hands-on user of AI tools/LLMs in your own work

Responsibilities

• Define positioning and messaging that cuts through a sceptical, over-pitched market and makes agents lean in
• Build the demand engine across content, events, organic, founder-led and paid social, with significant autonomy over GTM
• Own the funnel from first touch to qualified demo, handing sales a consistent flow
• Get close to the customer — sit on sales calls, talk to agents, turn insight into message and campaigns
• Measure every channel and act on what's working
• Hire and build a small team once the motion is proven

Skills

Demand generation

B2B SaaS

AI tools usage

Message positioning

Funnel ownership

Team building

Customer discovery

Tools

AI/LLMs

Job description

Harrington Starr in London is seeking a founding Growth Lead for an early-stage AI SaaS PropTech startup building the operational system for lettings and estate agencies. The role offers equity and a chance to shape an ambitious product from the ground up.

You will define positioning, build the demand engine across content, events, organic and paid channels, and own the funnel from first touch to qualified demo.