Growth-Focused UA Lead for Mobile Games

Naphora Games Group; Winterslow; On-site; GBP 50,000 - 85,000; Full time

Job summary

Naphora Games Group is seeking an experienced User Acquisition Lead to own and scale growth across our mobile titles. You will manage paid and organic campaigns, optimize budgets, and collaborate with Product to improve retention, monetization, and LTV.

You will work across Meta, Google, TikTok, AppLovin, Unity Ads and other networks; you will build dashboards, run A/B tests, and strive for profitable, sustainable player growth through data-driven optimization.

Qualifications

• 4+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming.
• Proven experience managing six- or seven-figure monthly UA budgets.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other major ad networks.
• Strong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular.
• Experience with ASO and store conversion optimization.
• Strong analytical skills with proficiency in Excel/Google Sheets and BI tools.
• Fluent in English.

Responsibilities

• Develop and execute paid and organic acquisition strategies across multiple mobile games.
• Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other networks.
• Own campaign budgets, bidding strategies, and performance optimization.
• Scale acquisition while maintaining profitability and player quality.
• Support global game launches and LiveOps marketing initiatives.

Skills

User Acquisition

Growth Marketing

Performance Marketing

A/B Testing

Data-Driven Optimization

Budget Management

English Communication

Tools

AppsFlyer

Adjust

Singular

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

Job description

Naphora Games Group is seeking an experienced User Acquisition Lead to own and scale growth across our mobile titles. You will manage paid and organic campaigns, optimize budgets, and collaborate with Product to improve retention, monetization, and LTV.

You will work across Meta, Google, TikTok, AppLovin, Unity Ads and other networks; you will build dashboards, run A/B tests, and strive for profitable, sustainable player growth through data-driven optimization.