UA Manager

Naphora Games Group; Winterslow; On-site; GBP 50,000 - 85,000; Full time

Job summary

Naphora Games Group is seeking an experienced User Acquisition Lead to own and scale growth across our mobile titles. You will manage paid and organic campaigns, optimize budgets, and collaborate with Product to improve retention, monetization, and LTV.

You will work across Meta, Google, TikTok, AppLovin, Unity Ads and other networks; you will build dashboards, run A/B tests, and strive for profitable, sustainable player growth through data-driven optimization.

Qualifications

• 4+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming.
• Proven experience managing six- or seven-figure monthly UA budgets.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other major ad networks.
• Strong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular.
• Experience with ASO and store conversion optimization.
• Strong analytical skills with proficiency in Excel/Google Sheets and BI tools.
• Fluent in English.

Responsibilities

• Develop and execute paid and organic acquisition strategies across multiple mobile games.
• Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other networks.
• Own campaign budgets, bidding strategies, and performance optimization.
• Scale acquisition while maintaining profitability and player quality.
• Support global game launches and LiveOps marketing initiatives.

Skills

User Acquisition

Growth Marketing

Performance Marketing

A/B Testing

Data-Driven Optimization

Budget Management

English Communication

Tools

AppsFlyer

Adjust

Singular

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

Job description

At Naphora Games Group, we’re building more than games, we’re building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.

We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.

Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high-performance, ownership-driven environment and want to make a real impact, you’ll fit right in with us.

Role Summary

Own and scale Naphora’s user acquisition across our mobile games.

Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data-driven optimization.

You’ll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization, and LTV.

Responsibilities

User Acquisition & Growth

• Develop and execute paid and organic acquisition strategies across multiple mobile games
• Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networks
• Own campaign budgets, bidding strategies, and performance optimization
• Scale acquisition while maintaining profitability and player quality
• Support global game launches and LiveOps marketing initiatives

Creative Testing & ASO

• Define and execute creative testing roadmaps
• Test and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS
• Lead App Store Optimization (ASO) initiatives to improve visibility and store conversion
• Plan and execute creator and influencer acquisition campaigns

Analytics & Optimization

• Analyze campaign performance and turn data into actionable recommendations
• Track key acquisition, retention, monetization, and LTV metrics
• Build dashboards and performance reports for stakeholders
• Work closely with Product to improve retention, monetization, and LTV
• Continuously monitor competitors, industry trends, and new acquisition opportunities

Success Looks Like

• Consistently delivering profitable user growth
• Scaling both paid and organic acquisition
• Improving acquisition efficiency while increasing player quality
• Running experiments quickly and using the results to make decisions
• Making decisions based on data rather than assumptions

Qualifications

• 4+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming
• Proven experience managing six- or seven-figure monthly UA budgets
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other major ad networks
• Strong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular
• Experience with ASO and store conversion optimization
• Strong analytical skills with proficiency in Excel/Google Sheets and BI tools
• Strong understanding of mobile gaming KPIs including CPI, IPM, CTR, CVR, ROAS, LTV, ARPDAU, retention, and payback
• Experience designing and executing A/B tests
• Strong communication and stakeholder management skills
• Fluent in English