Senior UA Director — Growth & Strategy (Mobile Games)

Zynga; Greater London; Hybrid; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Private medical care

Company bonus scheme

Relocation assistance to the UK

Onsite chef and meals

Life insurance

Healthcare plan

Consoles and tech

Job summary

Zynga in the United Kingdom is seeking a results-driven UA leader to own the full user-acquisition strategy across mobile titles, including Gram Games and Merge Dragons. You will partner with Product, Creative, ASO, and Data teams to drive profitable growth and improve funnel performance.

The role requires 6–10+ years in performance marketing, a proven track record of scaling large UA budgets, and strong analytical skills.

Qualifications

• 6–10+ years of performance marketing experience in mobile free-to-play.
• Proven track record of scaling multi-million €/$ UA budgets profitably.
• Strong fluency in mobile attribution, LTV modelling, and ROAS optimisation.
• Experience leading and developing high-performing teams.
• Strong analytical thinking and decision-making using data and experimentation.
• Ability to influence stakeholders and drive alignment across multiple functions.
• Bonus: familiarity with Match‑3/puzzle models and Merge Games or builder games.

Responsibilities

• Own the end-to-end UA strategy and profitability targets.
• Manage yearly growth planning across markets and channels.
• Lead measurement frameworks (MMM, incrementality studies, pLTV) to improve decision quality.
• Mentor UA managers and collaborate with Creative, ASO, and Product teams.
• Establish clear accountability with transparent reporting and actionable insights.

Skills

Performance marketing

UA budgets

Mobile attribution

LTV modelling

ROAS optimisation

Team leadership

Data-driven decision making

Stakeholder influence

Match-3 familiarity

Job description

Zynga in the United Kingdom is seeking a results-driven UA leader to own the full user-acquisition strategy across mobile titles, including Gram Games and Merge Dragons. You will partner with Product, Creative, ASO, and Data teams to drive profitable growth and improve funnel performance.

The role requires 6–10+ years in performance marketing, a proven track record of scaling large UA budgets, and strong analytical skills.