Broker Engagement & Marketing Strategy Lead

Benefact Group; Gloucester, Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working

Group Pension - up to 12%

Generous annual bonus

28 days leave + bank holidays

Private healthcare/Wellbeing benefits

Volunteer days

Study support

Job summary

Benefact Group in the UK is seeking a Senior Broker Engagement & Marketing Consultancy Manager to lead broker engagement and marketing consultancy for UKGI, based in Gloucester or London, with hybrid working. You will shape marketing strategy, coordinate specialist teams, and drive commercial opportunities through broker partnerships.

The role requires strong B2B marketing experience, strategic consultancy skills, and excellent stakeholder management to influence senior audiences and deliver

Qualifications

• Strong B2B/intermediated marketing experience.
• Commercial marketing and consultancy expertise.
• Excellent stakeholder management, consulting, influencing, communication, and presentation skills.
• Ability to translate complex commercial opportunities into practical, outcome-focused marketing activity.
• Experience coordinating multidisciplinary marketing teams and specialist resources.

Responsibilities

• Lead UKGI's broker engagement and external marketing consultancy capability, setting priorities, standards, and best practice.
• Partner with Distribution and business leaders to identify opportunities where marketing can strengthen broker relationships and support commercial growth.
• Provide strategic marketing consultancy across priority clients, schemes, partnerships, bids, tenders, and key business initiatives, coordinating specialist marketing expertise as required.
• Develop and deliver marketing approaches that enhance broker propositions, engagement, and partnership activity, using insight and segmentation to inform decision-making.
• Build strong relationships with brokers, partners, and key stakeholders, demonstrating the value and impact of marketing activity.
• Measure and evaluate consultancy activity, managing demand and recommending additional resource where needed to support significant opportunities.
• Provide guidance to colleagues and ensure all activity is delivered in line with governance, regulatory requirements, and commercial objectives.

Skills

B2B marketing

Broker marketing

Stakeholder management

Campaign leadership

Education

Marketing qualification

Job description

Benefact Group in the UK is seeking a Senior Broker Engagement & Marketing Consultancy Manager to lead broker engagement and marketing consultancy for UKGI, based in Gloucester or London, with hybrid working. You will shape marketing strategy, coordinate specialist teams, and drive commercial opportunities through broker partnerships.

The role requires strong B2B marketing experience, strategic consultancy skills, and excellent stakeholder management to influence senior audiences and deliver