Growth-Driven Ecommerce Lead

Butter & Crust; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Butter & Crust is seeking a hands-on Senior Ecommerce & Growth Manager to own and improve how customers discover, buy and subscribe. You will manage the website, CRM, subscriptions, paid acquisition, CRO, analytics and the connected tech stack.

You’ll work directly with the founder and external partners, delivering practical, high-impact improvements—from Klaviyo campaigns to Shopify configurations and A/B testing—to drive growth and subscription velocity.

Qualifications

• Experience building and optimising ecommerce sites and subscriptions.
• Strong understanding of growth marketing and CRO.
• Ability to plan and execute campaigns across channels.

Responsibilities

• Own day-to-day performance and development of the Butter & Crust website.
• Manage products, variants, pricing, images and selling plans in Shopify.
• Configure products across Shopify, Recharge, bundles and frequencies.
• Improve product pages, landing pages, navigation and customer journey.
• Build pages using Replo or Shopify theme sections.
• Test and manage offers, codes, discounts and promos.
• Ensure product availability and accurate online merchandising.
• QA the journey from landing page to checkout on mobile and desktop.
• Plan and manage Klaviyo campaigns and flows.
• Create product launches and weekend reminders, upsell and reactivation campaigns.
• Develop customer segments and personalised campaigns using Klaviyo.

Skills

Ecommerce growth

CRM management

A/B testing

Campaign planning

Analytics

Tools

Shopify

Recharge

Klaviyo

Replo

Job description

Butter & Crust is seeking a hands-on Senior Ecommerce & Growth Manager to own and improve how customers discover, buy and subscribe. You will manage the website, CRM, subscriptions, paid acquisition, CRO, analytics and the connected tech stack.

You’ll work directly with the founder and external partners, delivering practical, high-impact improvements—from Klaviyo campaigns to Shopify configurations and A/B testing—to drive growth and subscription velocity.