Head of Growth

Cranberry Panda; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Cranberry Panda is seeking a Head of Growth to own ecommerce performance across our portfolio of DTC brands, with ambitious international expansion and a focus on subscriptions and retention.

This strategic leadership role defines commercial targets, challenges performance, and ensures every pound delivers profitable growth. You will own the ecommerce P&L and work closely with the Founder, gradually taking full ownership of strategy and outcomes.

Qualifications

• Experience leading growth for an ecommerce or DTC business and making data-backed commercial decisions.
• Strong understanding of CAC and customer lifetime value.
• Experience managing paid media agencies.
• Experience with Meta, Google and TikTok advertising.
• Growth beyond paid media and strong commercial acumen with founders.

Responsibilities

• Own the ecommerce P&L.
• Define customer acquisition and profitability targets.
• Lead and challenge external agency partners.
• Identify new growth opportunities.
• Improve customer lifecycle and post-purchase journeys.
• Produce weekly and monthly commercial reporting.
• Take increasing ownership of strategic decision-making.

Skills

Ecommerce growth

CAC & LTV

Paid media management

Agency management

Data-driven decisions

Job description

Are you a commercially-minded ecommerce leader who thrives on owning the numbers, challenging assumptions, and driving sustainable growth?

We're partnering with a fast-growing consumer products business with a portfolio of established direct-to-consumer brands sold via their own ecommerce sites, Amazon, and major UK retail partners. With ambitious international expansion plans and a growing focus on subscriptions and customer retention, they're looking for a Head of Growth to take ownership of ecommerce performance across the business.

This is a strategic leadership role rather than a hands-on media buying position. Paid media is managed by specialist agency partners, you'll define the commercial targets, challenge performance, and ensure every pound invested delivers profitable growth.

As Head of Growth, you'll own the ecommerce P&L and be responsible for driving profitable revenue growth across multiple consumer brands. Working closely with the Founder initially, you'll quickly transition into a highly autonomous leadership role with genuine ownership of strategy, performance, and commercial outcomes.

Responsibilities:

• Own the ecommerce P&L
• Define customer acquisition and profitability targets
• Lead and challenge external agency partners
• Identify new growth opportunities
• Improve customer lifecycle and post-purchase journeys
• Produce clear weekly and monthly commercial reporting
• Take increasing ownership of strategic decision-making

Requirements:

You'll already have experience leading growth for an ecommerce or DTC business and be comfortable making commercial decisions backed by data...

• Understanding of CAC & customer lifetime value
• Experience managing paid media agencies
• Solid understanding of Meta, Google and TikTok advertising
• A track record of driving growth beyond paid media
• Strong commercial acumen & confidence working with founders

Experience with subscription-based products, repeat-purchase consumer brands or international market launches would be advantageous but isn't essential.