Growth-Driven SEO Lead for Ecommerce

Better Placed; Bradford; On-site; GBP 55,000 - 75,000; Full time

Job summary

Better Placed is partnering with an ambitious ecommerce retailer to appoint an experienced SEO Manager to lead the organic search strategy and growth.

You will own the roadmap for organic search, identify opportunities to increase visibility and traffic, and collaborate with technical and digital teams to improve performance and user experience. You will mentor a content team and translate analytics into actionable recommendations.

Qualifications

• Evidence of proven SEO leadership and content delivery within a commercial environment.
• Strong technical SEO knowledge, on-page optimisation, and content strategy insight.
• Experience managing or mentoring teams to deliver SEO results.
• Excellent analytical skills with the ability to translate data into actionable recommendations.
• Commercial awareness and understanding of how SEO drives growth and efficiency.
• Strong communication and stakeholder management to influence across teams.

Responsibilities

• Develop long-term organic search strategy aligned with business growth.
• Identify opportunities to increase organic visibility, traffic, and acquisition.
• Use search insights to influence content planning and site improvements.
• Collaborate with technical and digital teams to boost performance and UX.
• Lead and mentor a small content team with clear direction.
• Review SEO performance trends and identify opportunities for improvement.
• Collaborate with marketing, digital, commercial, and customer teams to align SEO with priorities.
• Stay up-to-date with search changes to maintain best practices.

Skills

SEO strategy

Content delivery

Technical SEO

On-page optimisation

Content strategy

Team mentoring

Analytical skills

Stakeholder management

Commercial awareness

Job description

Better Placed is partnering with an ambitious ecommerce retailer to appoint an experienced SEO Manager to lead the organic search strategy and growth.

You will own the roadmap for organic search, identify opportunities to increase visibility and traffic, and collaborate with technical and digital teams to improve performance and user experience. You will mentor a content team and translate analytics into actionable recommendations.