Growth-Driven Digital Ecommerce Manager

ThePlaceToBe; West Yorkshire; On-site; GBP 60,000 - 75,000; Full time

Job summary

ThePlaceToBe in West Yorkshire is seeking a Digital Ecommerce Manager to own online performance and turn opportunities into revenue. You will drive growth, optimise conversion and ensure marketing investments drive measurable results.

You will lead CRO, manage external agencies, optimise content and product feeds, and collaborate with the Ecommerce Director to shape the digital strategy and maximise site performance across channels.

Qualifications

• Proven ecommerce experience with revenue and conversion growth.
• Experience managing external agencies across PPC, SEO or website development.
• Strong understanding of CRO, website optimisation, merchandising and CMS platforms; Magento experience is a bonus.
• Confidence analysing website and channel performance using GA4, Search Console and Tag Manager.
• Strong commercial instincts and ability to bridge marketing, technical and development teams.

Responsibilities

• Drive ecommerce growth by identifying opportunities to increase website traffic, improve conversion and grow online revenue.
• Manage external PPC and paid media agencies, setting targets and ensuring budgets deliver against commercial KPIs.
• Lead CRO and website optimisation projects, working with developers and external partners to implement improvements.
• Oversee website content, promotions, merchandising and product feeds to maximise site performance.
• Analyse performance using GA4, Google Search Console and Tag Manager, turning data into actionable insights.

Skills

Ecommerce growth

PPC management

SEO

CRO

Analytics GA4

Magento

Agency management

Conversion optimisation

Tools

GA4

Google Search Console

Tag Manager

Magento

Job description

ThePlaceToBe in West Yorkshire is seeking a Digital Ecommerce Manager to own online performance and turn opportunities into revenue. You will drive growth, optimise conversion and ensure marketing investments drive measurable results.

You will lead CRO, manage external agencies, optimise content and product feeds, and collaborate with the Ecommerce Director to shape the digital strategy and maximise site performance across channels.