Growth-Oriented Digital Marketing Manager E-commerce Beauty

Better Placed; Warrington; Presencial; GBP 42.000 - 60.000; Jornada completa

Descripción de la vacante

Better Placed is seeking a commercially driven Digital Marketing Manager to lead digital growth for a scaling beauty brand in the UK. You will own paid media, CRM, social and multi-channel campaigns, collaborating with Brand, Creative and E-commerce to grow revenue and acquisition.

You will manage an agency, oversee budgets and metrics, and drive online revenue through optimisation of conversions, retention and performance across channels.

Formación

• Hands-on experience with Meta Ads and Google Ads, plus CRM platforms (HubSpot or Klaviyo).
• Experience in B2C e-commerce and DTC brands preferred.
• Ability to manage or oversee creative teams and multiple brands.

Responsabilidades

• Lead paid media strategy and agency management for Meta and Google Ads (Shopping, Performance Max, Search, retargeting).
• Manage paid media budgets, ROAS, CAC, LTV, AOV, CVR targets.
• Run HubSpot/Klaviyo CRM campaigns, including email, SMS, and customer journeys.
• Develop campaigns around launches, promotions, and key trading periods.
• Coordinate Brand and Creative teams to optimize content performance.
• Identify website conversion and retention improvements to grow online revenue.
• Oversee influencer/UGC activity when required.
• Track and report key commercial/marketing KPIs.
• Manage external agencies and freelancers as needed.

Conocimientos

Meta Ads

Google Ads

CRM platforms

Herramientas

HubSpot

Klaviyo

Descripción del empleo

Better Placed is seeking a commercially driven Digital Marketing Manager to lead digital growth for a scaling beauty brand in the UK. You will own paid media, CRM, social and multi-channel campaigns, collaborating with Brand, Creative and E-commerce to grow revenue and acquisition.

You will manage an agency, oversee budgets and metrics, and drive online revenue through optimisation of conversions, retention and performance across channels.