Ecommerce Manager

Pitch Ltd; West Midlands; On-site; GBP 42,000 - 66,000; Full time

Job summary

Pitch Ltd in Birmingham is seeking an experienced Ecommerce Manager to own performance across our ecommerce sites, focusing on traffic, conversion, AOV and the customer journey.

You'll work with the digital, marketing, merchandising and creative teams to turn insights into action, using analytics tools like Google Analytics and Shopify to inform tests and optimisations.

If you're commercially minded, proactive and excited by growing online revenue, we'd love to hear from you.

Qualifications

• Experience as Ecommerce Manager or similar in retail or D2C.
• Strong understanding of ecommerce journey, CRO and SEO.
• Experience with analytics tools and data-driven decision making.

Responsibilities

• Planning trading and promotional activity around seasonal demand and key commercial periods.
• Improving onsite merchandising, product discovery, navigation, search and category structures.
• Ensuring bestsellers, new products and key commercial ranges are positioned effectively across the sites.
• Managing online product launches, hero products, clearance and end-of-life ranges.
• Developing a CRO roadmap and identifying where customers are dropping out of the journey.
• Testing and improving landing pages, product pages and checkout journeys to increase conversion and AOV.
• Using A/B testing and customer behaviour insights to inform future improvements.
• Supporting customer acquisition and retention activity, working with the wider marketing team to grow relevant traffic.
• Working alongside content, creative, UX and development teams to turn insight into action.

Skills

Trading & performance

CRO & SEO

Analytics & data-driven

A/B testing

Shopify familiarity

Customer journey optimization

Tools

Shopify

Google Analytics

Looker

Microsoft Clarity

Job description

Are you an Ecommerce Manager who loves getting under the skin of online performance – understanding what customers are doing, where opportunities are being missed and what needs to change to drive growth?

We’re working with a fast-growing Birmingham-based ecommerce business that has experienced significant growth across its portfolio of brands. Operating within the heating, cooling and electrical sector, the business sells a broad range of products through multiple ecommerce websites and marketplaces. With ambitious plans for continued growth, they’re now investing further into their ecommerce team and looking for an experienced eCommerce Manager to join them.

This is a commercially focused role where you’ll have real ownership over ecommerce performance. You’ll be looking at everything from traffic and conversion through to average order value, merchandising and the overall customer journey, using data to understand what’s working, what isn't and where the next opportunity sits.

Reporting into the Head of eCommerce, you’ll work closely with the wider digital, marketing, merchandising and creative teams to drive profitable online growth.

What will you be doing?

Day-to-day, you’ll take ownership of trading performance across the company’s ecommerce sites, keeping a close eye on revenue, margin, traffic, conversion and AOV. You’ll use this insight to identify opportunities and make improvements across the customer journey, including:

• Planning trading and promotional activity around seasonal demand and key commercial periods.
• Improving onsite merchandising, product discovery, navigation, search and category structures.
• Ensuring bestsellers, new products and key commercial ranges are positioned effectively across the sites.
• Managing online product launches, hero products, clearance and end-of-life ranges.
• Developing a CRO roadmap and identifying where customers are dropping out of the journey.
• Testing and improving landing pages, product pages and checkout journeys to increase conversion and AOV.
• Using A/B testing and customer behaviour insights to inform future improvements.
• Supporting customer acquisition and retention activity, working with the wider marketing team to grow relevant traffic.
• Working alongside content, creative, UX and development teams to turn insight into action.

This isn't a role where you'll sit back and simply report on the numbers. They want someone who will use the data, ask questions, spot opportunities and make things happen.

What are we looking for?

You’ll already have experience as an eCommerce Manager or similar commercially focused ecommerce role, ideally within retail, D2C or another product-led consumer business.

You’ll need a strong understanding of the ecommerce journey and experience across areas such as trading, onsite merchandising, CRO and SEO. You’ll be comfortable working with analytics and customer behaviour tools, using data to make commercial decisions rather than relying on gut feel alone. Experience with platforms such as Shopify and tools including Google Analytics, Looker or Microsoft Clarity would be beneficial.

Most importantly, we’re looking for someone who is commercial, curious and proactive. Someone who enjoys getting into the detail but can also step back, see the bigger picture and prioritise the changes that will make the biggest difference.

You’ll be joining a growing team where there is plenty happening, lots still to develop and genuine scope to influence how the ecommerce function evolves.

If you’re looking for an Ecommerce Manager role where you can take ownership, test ideas and have a measurable impact on online growth, we’d love to hear from you.