Digital Ecommerce Manager

ThePlaceToBe; West Yorkshire; On-site; GBP 60,000 - 75,000; Full time

Job summary

ThePlaceToBe in West Yorkshire is seeking a Digital Ecommerce Manager to own online performance and turn opportunities into revenue. You will drive growth, optimise conversion and ensure marketing investments drive measurable results.

You will lead CRO, manage external agencies, optimise content and product feeds, and collaborate with the Ecommerce Director to shape the digital strategy and maximise site performance across channels.

Qualifications

• Proven ecommerce experience with revenue and conversion growth.
• Experience managing external agencies across PPC, SEO or website development.
• Strong understanding of CRO, website optimisation, merchandising and CMS platforms; Magento experience is a bonus.
• Confidence analysing website and channel performance using GA4, Search Console and Tag Manager.
• Strong commercial instincts and ability to bridge marketing, technical and development teams.

Responsibilities

• Drive ecommerce growth by identifying opportunities to increase website traffic, improve conversion and grow online revenue.
• Manage external PPC and paid media agencies, setting targets and ensuring budgets deliver against commercial KPIs.
• Lead CRO and website optimisation projects, working with developers and external partners to implement improvements.
• Oversee website content, promotions, merchandising and product feeds to maximise site performance.
• Analyse performance using GA4, Google Search Console and Tag Manager, turning data into actionable insights.

Skills

Ecommerce growth

PPC management

SEO

CRO

Analytics GA4

Magento

Agency management

Conversion optimisation

Tools

GA4

Google Search Console

Tag Manager

Magento

Job description

ThePlaceToBe are delighted to be working on a really exciting opportunity for an Digital Ecommerce Manager to join a growing retail business with big ambitions.

This is a role for someone who loves ecommerce, gets excited by improving website performance and knows how to turn digital opportunities into commercial results. You'll have real ownership, the opportunity to influence millions of pounds in revenue and the chance to make a tangible difference to a business that's continuing to grow.

About the role…

You'll play a key role in growing online revenue, improving website conversion and making sure digital marketing investment is working as hard as possible.

Working closely with the Ecommerce Director and wider commercial team, you'll take ownership of website optimisation, manage external agency relationships and help shape the digital strategy. It's about knowing what good looks like, asking the right questions and getting the best out of agencies, developers and internal teams.

What you’ll be doing day to day…

• Drive ecommerce growth by identifying opportunities to increase website traffic, improve conversion and grow online revenue.
• Manage external PPC and paid media agencies, setting targets and ensuring budgets deliver against commercial KPIs.
• Lead CRO and website optimisation projects, working with developers and external partners to implement improvements.
• Oversee website content, promotions, merchandising and product feeds to maximise site performance.
• Analyse performance using GA4, Google Search Console and Tag Manager, turning data into actionable insights.

About you…

This role would suit someone who combines commercial ecommerce thinking with strong digital knowledge and excellent relationship management skills.

You'll understand how PPC, SEO, CRO and website development fit together. You're comfortable managing agencies, challenging recommendations and translating technical information into clear commercial actions.

What we’re looking for…

• Proven ecommerce experience, with a track record of contributing to revenue and conversion growth.
• Experience managing external agencies across PPC, SEO or website development, or a strong hands‑on digital background.
• A solid understanding of CRO, website optimisation, merchandising and CMS platforms; Magento experience is a bonus.
• Confidence analysing website and channel performance using GA4, Search Console and Tag Manager, with the ability to turn data into recommendations.
• Strong commercial instincts, excellent communication skills and the ability to bridge marketing, technical and development teams.