Grocery Sales Director

JR United Kingdom; England; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Grocery Sales Director to lead a high-performing sales team and drive strategic growth across major UK retailers. This role offers the chance to shape the grocery strategy, manage significant P&L responsibilities, and foster key partnerships with top grocery brands. With a competitive salary package, including a generous bonus and car allowance, this is an exciting opportunity to make a meaningful impact in a fast-paced FMCG environment. If you are passionate about grocery retail and have a proven track record in sales leadership, this could be the perfect next step in your career.

Benefits

Car allowance

Performance-based bonus

Flexible working hours

Collaborative company culture

Qualifications

• Proven track record in P&L ownership and revenue growth.
• Experience leading Joint Business Plans with major retailers.

Responsibilities

• Develop and execute grocery strategy aligned with business objectives.
• Manage senior-level relationships with top grocery customers.

Skills

Senior commercial experience in FMCG

Negotiation and influencing skills

Analytical skills in revenue management

Cross-functional collaboration

Education

Bachelor's degree in Business or related field

Job description

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Salary and Benefits:

Up to £125K base plus 25% bonus; £9k car allowance and benefits package

Our client:

• Our client is a dynamic and growth-focused food company, recognised as a top supplier of leading brands and private-label products into grocery retail.
• With a strong reputation for category-leading innovation across their brands and committed to delivering exceptional private-label products.
• This is an organisation that thrives on energy and ambition with a results-driven approach.
• As they continue their ambitious growth journey, they are seeking a dynamic Grocery Sales Director to develop commercial strategy, strengthen key retailer partnerships, and drive the development of a highly engaged and high-calibre sales team.

The Role:

As Grocery Sales Director, you will be responsible for shaping and executing the Grocery & Discounter strategy across major UK retailers. You will lead a sales team of approximately 20 members and work cross-functionally to drive profitable growth. This role offers the opportunity to influence at the highest level, developing long-term, commercially successful retailer relationships.

Key Responsibilities:

• Strategic Leadership: Develop and execute a winning grocery strategy, ensuring alignment with business objectives and market trends.
• Retailer Management: Own senior-level relationships with top grocery customers (Tesco, Sainsbury’s, Asda, Morrisons, Aldi), driving Joint Business Plans (JBPs) and category partnerships.
• P&L Ownership: Manage a significant revenue portfolio, delivering profitable growth, margin expansion, and optimised trade investment.
• Team Leadership: Lead and inspire a team of Account Controllers and Managers, fostering a high-performance culture.
• Revenue & Pricing Strategy: Drive CPI execution, promotional effectiveness, and revenue management to maximise profitability.
• Category & Innovation: Collaborate with category, marketing, and supply chain teams to deliver innovative NPD, shopper insights, and availability solutions.
• Customer Engagement: Develop and present strategic initiatives at top-to-top meetings with retailers, ensuring long-term partnerships.

Key Requirements:

• Senior commercial experience in FMCG, ideally in a Grocery Sales Director, Controller, or Head of Sales role.
• Proven track record of large P&L ownership, revenue growth, and category leadership within a top-tier FMCG business.
• Strong negotiation and influencing skills, with experience leading JBPs and CPI execution.
• Exceptional leadership ability, with a passion for developing and mentoring teams.
• Strategic mindset with the ability to balance long-term vision with short-term execution.
• Experience working with UK grocery multiples at a senior level.
• Excellent analytical skills, with experience in revenue management, trade investment, and pricing strategies.
• Strong cross-functional collaboration skills, with experience working alongside category, marketing, and supply chain teams.

What We Offer:

• A high-profile leadership role in a fast-growing FMCG business.
• Up to £125K base salary, performance-based bonus (25% bonus); £9k car allowance and benefits package.
• A dynamic, collaborative, and results-driven company culture.
• Opportunity to drive real impact in a high-growth, category-leading environment.
• Hybrid working with flexibility; expectations 2 days in South East office.

If you’re a results-driven FMCG leader with a passion for grocery retail and strategic growth, we’d love to hear from you. Apply now and take the next step in your career quoting reference 8/17244/7. Confidentiality assured.

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