Senior CRM Lead: Growth & Automation, UK/EU

Thg Plc; Manchester; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Enhanced Leave

On-site gym

Employee discounts

EAP (Bupa)

Job summary

THG Beauty, the beauty division of THG, is seeking a Senior CRM Manager to lead the LOOKFANTASTIC CRM team across the UK, Ireland and EU regions. You will work closely with marketing activation and trading to grow the CRM contribution, activate customers and drive retention metrics.

You will manage a team of eight, aligning plans with market maturity and business growth, and report progress to senior stakeholders. This role is based in Manchester on-site.

Qualifications

• 4+ years in a CRM role with direct line-management experience managing multiple team members.
• Proven ability to analyse data and draw out actionable insights.
• Highly articulate and confident communicator with strong influencing skills.
• Ability to work with multiple stakeholders in a fast-paced environment.
• Confident dealing with senior stakeholders.
• Self-motivated multi-tasker able to handle multiple projects with good time management.
• Strong commercial acumen.

Responsibilities

• Deliver LOOKFANTASTIC’s CRM strategy across key CRM channels, including email and app push.
• Develop monthly CRM campaign plans rooted in data and insights to meet commercial targets while delivering a great customer experience.
• Review automations programmes (workflows and triggers) and report performance to identify improvements.
• Lead Test & Learn initiatives across markets with planning, implementation and reporting of a regular testing framework.
• Identify touchpoints to improve satisfaction, retention and lifetime value, incl. opt-in and unsubscribe rates, app adoption and loyalty.
• Contribute to trading meetings and communicate CRM performance to senior stakeholders.
• Manage and motivate the team to deliver against targets and set up ways of working for success.

Skills

CRM management

Data analysis

Stakeholder engagement

Communication skills

Time management

Multi-tasking

Job description

THG Beauty, the beauty division of THG, is seeking a Senior CRM Manager to lead the LOOKFANTASTIC CRM team across the UK, Ireland and EU regions. You will work closely with marketing activation and trading to grow the CRM contribution, activate customers and drive retention metrics.

You will manage a team of eight, aligning plans with market maturity and business growth, and report progress to senior stakeholders. This role is based in Manchester on-site.