Head of Marketing Measurement | THG Beauty
THG
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Job summary
THG Beauty in Manchester leads digital marketing measurement across its global beauty brands. The Head of Marketing Measurement will own MMM, attribution and incrementality frameworks, partnering with senior stakeholders to optimise ROAS and guide budget decisions across THG's global portfolio.
You will establish governance for measurement standards, manage external tech partners and drive data-led insights on customer value, retention and lifecycle performance, supporting growth across THG
Qualifications
- Significant experience in marketing measurement, analytics or performance strategy within a large-scale ecommerce or digital-first business.
- Strong hands-on experience with Marketing Mix Modelling, incrementality testing and attribution methodologies.
- Proven track record of influencing senior stakeholders through data-driven insights and commercial recommendations.
- Experience improving marketing effectiveness, optimising budget allocation and driving measurable ROAS improvements.
Responsibilities
- Owning and evolving THG Beauty's marketing measurement ecosystem, including MMM, attribution, analytics and testing frameworks.
- Leading the development, implementation and optimisation of measurement methodologies and best practices.
- Designing and running incrementality testing programmes to validate marketing effectiveness and improve decision-making.
- Providing a trusted, independent view of channel performance and marketing return across the business.
- Partnering with senior stakeholders to influence marketing strategy, investment plans and budget allocation.
- Driving measurable improvements in ROAS and marketing efficiency through data-led recommendations.
- Expanding measurement beyond acquisition to include customer lifetime value, retention and segmentation insights.
- Establishing governance, standards and ways of working to ensure consistency across all THG Beauty brands.
- Managing relationships with measurement technology partners and identifying opportunities to improve the measurement stack.
Skills
Tools
Job description
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin,with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin,with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Reporting directly to the Chief Growth Officer, you'll own the measurement frameworks, tools and methodologies that underpin marketing investment decisions across THG Beauty.
You'll act as the single source of truth on marketing effectiveness, combining Marketing Mix Modelling (MMM), attribution, incrementality testing and customer value analysis to help guide strategic investment decisions and maximise return on advertising spend.
This is a highly visible leadership role where your insights will directly influence budget allocation, channel strategy and business growth across a global portfolio of beauty brands.
- Owning and evolving THG Beauty's marketing measurement ecosystem, including MMM, attribution, analytics and testing frameworks.
- Leading the development, implementation and optimisation of measurement methodologies and best practices.
- Designing and running incrementality testing programmes to validate marketing effectiveness and improve decision‑making.
- Providing a trusted, independent view of channel performance and marketing return across the business.
- Partnering with senior stakeholders to influence marketing strategy, investment plans and budget allocation.
- Driving measurable improvements in ROAS and marketing efficiency through data‑led recommendations.
- Expanding measurement beyond acquisition to include customer lifetime value, retention and segmentation insights.
- Establishing governance, standards and ways of working to ensure consistency across all THG Beauty brands.
- Managing relationships with measurement technology partners and identifying opportunities to improve the measurement stack.
- Significant experience in marketing measurement, analytics or performance strategy within a large‑scale ecommerce or digital‑first business.
- Strong hands‑on experience with Marketing Mix Modelling, incrementality testing and attribution methodologies.
- A proven track record of influencing senior stakeholders through data‑driven insights and commercial recommendations.
- Experience improving marketing effectiveness, optimising budget allocation and driving measurable ROAS improvements.
- Deep understanding of customer value metrics, segmentation and lifecycle performance.
- Experience implementing and embedding analytics or measurement technologies across complex organisations.
- Strong commercial acumen with the ability to translate complex analysis into clear business recommendations.
- Confident stakeholder management skills with the credibility to challenge constructively and influence at all levels.
Nice to have
- Beauty, consumer, retail or multi‑brand ecommerce experience.
- Exposure to retail media measurement and performance evaluation.
- Experience working with third‑party measurement and attribution technology providers.
- Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12‑months.
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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