Global Head of Enterprise Demand Generation

Miro; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading software company in Greater London is seeking a Head of Demand Generation to drive global pipeline generation strategy. This senior role combines leadership, data-driven strategy, and hands-on execution with focus on scalable growth across new audiences. The ideal candidate will have at least 8 years in demand generation, a strong background in LinkedIn campaigns, and proven success in driving revenue growth in SaaS environments. The company offers competitive equity, health insurance, and a diverse working environment.

Benefits

Competitive equity package

Health insurance for you and your family

Corporate pension plan

Lunch snacks and drinks provided

Wellbeing benefit

Annual learning and development allowance

Qualifications

• 8 years of experience in demand generation or integrated campaigns.
• 3 years in a leadership role.
• Proven success in driving pipeline and revenue growth in SaaS.

Responsibilities

• Define and lead global demand generation strategy.
• Build and manage a high-performing team.
• Own strategy and execution for LinkedIn campaigns and ABM programs.

Skills

Demand generation

Integrated campaigns

Leadership

LinkedIn campaign strategy

Funnel optimization

Cross-functional collaboration

Tools

Marketo

Salesforce

Job description

About the Team

The Demand Generation team has the potential to be a key growth driver at Miro. Today its scope and impact are evolving with a growing focus on building scalable programs across the full customer journey from new logo acquisition to expansion within existing accounts and segments. We are investing in leadership structure and strategic clarity to take this function to the next level and unlock its full impact on pipeline and revenue generation.

Partnering closely with sales product marketing marketing operations and analytics the team is responsible for defining and delivering integrated campaigns that create and capture demand converting it into qualified pipeline and revenue.

About the Role

As Head of Demand Generation you will be a key stakeholder in driving Miros global pipeline generation strategy and execution. You will define the vision scope and structure of the function and lead a team focused on delivering scalable measurable growth across both net-new and expansion audiences in close partnership with GTM teams.

You will oversee core demand programs including LinkedIn campaigns content syndication and ABM execution. Youll collaborate closely with Sales to improve outbound effectiveness and work alongside marketing and sales operations to ensure targeting lead scoring and funnel mechanics are optimized for conversion and scale.

This is a senior cross-functional leadership role that combines data-driven strategy operational rigor and hands-on execution. Your work will directly impact pipeline creation sales productivity and Miros revenue growth.

What youll do

• Define and lead Miros global demand generation strategy across new logo and expansion audiences
• Build and manage a high-performing team and agency partners across campaign execution ABM and content syndication
• Own strategy and execution for LinkedIn campaigns ABM programs and targeted syndication
• Collaborate with Sales to enhance outbound strategy messaging and follow-up flows
• Partner with performance marketing lifecycle and content to align programs and drive pipeline growth
• Improve MQL / PQL scoring frameworks and qualification models in collaboration with Sales and Analytics
• Establish integrated funnel reporting and diagnostics to guide investment and improve conversion
• Guide content and creative efforts in partnership with brand and creative strategy teams
• Define and monitor KPIs across pipeline generation and funnel health with a focus on scalability and revenue impact

What youll need

• 8 years of experience in demand generation or integrated campaigns with 3 years in a leadership role
• Proven success in driving pipeline and revenue growth in SaaS ideally in both PLG and sales-assisted environments
• Deep experience in LinkedIn campaign strategy ABM execution and partner-led demand programs
• Strong understanding of lead lifecycle scoring models and funnel optimization
• Experience managing teams and agencies to execute integrated data-driven campaigns
• Excellent cross-functional collaboration skills - particularly with Sales Product Marketing and Analytics
• Strategic thinker with a test-and-learn mindset and strong executional discipline
• Fluent in marketing and sales tech stacks (e.g. Marketo Salesforce attribution platforms intent data tools)

Whats in it for you

• Competitive equity package
• Health insurance for you and your family
• Corporate pension plan
• Lunch snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team

Required Experience : Exec

Key Skills

Marketing & Promotions,Attorney At Law,Jni,Airlines,Art

Employment Type : Full Time

Experience : years

Vacancy : 1