Global E-Invoicing SDR — Pipeline Builder

Avalara, Inc.; England; On-site; GBP 30,000 - 46,000; Full time

Benefits offered by this job

Paid time off

Bonuses

Private medical insurance

Job summary

Avalara, Inc. in the United Kingdom is seeking a driven Sales Development Representative to join the E-Invoicing & Live Reporting (ELR) sales team.

You will generate and qualify pipeline through outbound prospecting and inbound leads, positioning our global e-invoicing solution to multinational prospects. You’ll collaborate with Account Executives, Marketing and Enablement to refine messaging, meet targets for qualified meetings, and maintain Salesforce records.

Qualifications

• 1-2 years in a sales, sales development, business development, or customer-facing role.
• Track record of hitting or exceeding activity and pipeline targets, or clear evidence of drive and coachability.
• Excellent written and verbal communication skills, with the confidence to engage senior buyers.
• Strong organisation and time-management skills; able to balance outbound and inbound priorities.
• Curiosity, resilience, and a genuine appetite to learn about a complex, evolving market.
• Comfort with a modern sales tech stack (Salesforce, sales engagement platforms, prospecting/intent tools) or the aptitude to learn quickly.

Responsibilities

• Prospect & Pipeline Generation: Research, identify, and engage target accounts that fit our ICP.
• Execute multi-channel outbound campaigns (email, phone, LinkedIn, video) to book qualified meetings.
• Respond to and qualify inbound leads from marketing campaigns, events, webinars, and website enquiries.
• Consistently meet or exceed monthly and quarterly targets for qualified meetings and sourced pipeline.
• Qualification & Discovery: Run effective early discovery conversations, uncovering pain, mandate exposure, systems landscape, and buying triggers.
• Qualify opportunities against ICP and volume criteria.
• Challenge prospects to think strategically about a global e-invoicing strategy.
• Collaboration & Handoff: Partner closely with Sales Executives to build account plans and ensure smooth handoffs.
• Work with Marketing to provide feedback on campaign quality and inbound lead conversion.
• Collaborate with Sales Enablement to stay current on product capabilities and positioning.
• Data & Process: Maintain accurate records in Salesforce.
• Follow prospecting playbooks and cadences, and contribute ideas to improve messaging and process.
• Track personal performance metrics and use data to refine your approach.

Skills

Sales experience

Target achievement

Written & verbal communication

Time management

Curiosity & resilience

Sales tech stack

Tools

Salesforce

Sales engagement platforms

Prospecting tools

Job description

Avalara, Inc. in the United Kingdom is seeking a driven Sales Development Representative to join the E-Invoicing & Live Reporting (ELR) sales team.

You will generate and qualify pipeline through outbound prospecting and inbound leads, positioning our global e-invoicing solution to multinational prospects. You’ll collaborate with Account Executives, Marketing and Enablement to refine messaging, meet targets for qualified meetings, and maintain Salesforce records.