Global Demand Gen Marketing Manager

Wiley; Oxford; On-site; GBP 40,000 - 58,000; Full time

Benefits offered by this job

Meeting-free Friday afternoons

Competitive compensation

Professional development opportunities

Job summary

Wiley is seeking a Marketing Manager, Global Demand Generation to own end-to-end global campaigns across institutional marketing programs. You’ll work across paid digital, email, marketing automation, and content strategy, partnering with cross-functional teams to drive demand and pipeline.

The role offers exposure to multi-channel marketing, ABM at 1:few and 1:many scales, and a data-driven approach to optimize performance, with a clear path to leadership and impact.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Experience in B2B campaign marketing, demand generation, or related roles
• Experience building segmented, personalized campaigns at scale
• Experience working with a marketing automation team to plan and execute campaigns
• Demonstrated ability to own a channel or campaign end to end
• Strong writing and content instincts, with sound judgment on aligning execution to strategy

Responsibilities

• Own campaign strategy execution across multiple concurrent programs, translating high-level priorities into build plans with minimal step-by-step direction
• Build and deploy campaigns end to end: briefs, copy, content, and assets across email, landing pages, and digital ads
• Build and customize segmented campaigns at scale, tailoring messaging and content to different audience clusters
• Execute account-based marketing motions at both 1:few and 1:many scale
• Coordinate with the marketing automation team on campaign builds and sequencing
• Partner with segmentation and marketing operations on targeting, personalization, and deployment sequencing
• Contribute to content strategy across the team's campaigns
• Apply working knowledge of paid digital channels, landing page optimization, and campaign analytics platforms
• Track campaign performance against defined metrics and run post-campaign analysis, turning findings into recommendations for the next cycle

Skills

Campaign management

B2B marketing

ABM

Marketing automation

Content strategy

Email marketing

Landing pages

Digital ads

Account-based marketing

Salesforce

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

Job description

Wiley is seeking a Marketing Manager, Global Demand Generation to own end-to-end global campaigns across institutional marketing programs. You’ll work across paid digital, email, marketing automation, and content strategy, partnering with cross-functional teams to drive demand and pipeline.

The role offers exposure to multi-channel marketing, ABM at 1:few and 1:many scales, and a data-driven approach to optimize performance, with a clear path to leadership and impact.