Global Demand Gen Marketing Lead

Wiley; Bognor Regis; On-site; GBP 40,000 - 58,000; Full time

Job summary

Wiley seeks a Marketing Manager, Global Demand Generation to own end-to-end campaigns across global programs, spanning paid digital, email, marketing automation and content strategy. The role reports to the Director and offers broad exposure to cross-channel marketing and institutional programs.

You will manage multi-program campaigns, tailor messaging for audience clusters, coordinate with marketing automation, and contribute to content strategy while tracking performance and driving future

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Experience in B2B campaign marketing, demand generation, or related roles.
• Experience building segmented, personalized campaigns at scale.
• Experience working with a marketing automation team to plan and execute campaigns.
• Demonstrated ability to own a channel or campaign end to end.
• Strong writing and content instincts, with sound judgment on aligning execution to strategy.
• Experience executing ABM, particularly at 1:few or 1:many scale.
• Familiarity with academic publishing, research, EdTech, or subscription/institutional sales environments.
• Familiarity with Salesforce or a CRM as it relates to campaign tracking.
• Experience building landing pages or digital ad creative and writing briefs.

Responsibilities

• Own campaign strategy execution across multiple concurrent programs, translating high-level priorities into build plans with minimal direction.
• Build and deploy campaigns end to end: briefs, copy, content, and assets across email, landing pages, and digital ads.
• Build and customize segmented campaigns at scale, tailoring messaging to different audience clusters.
• Execute account-based marketing motions at 1:few and 1:many scale.
• Coordinate with the marketing automation team on campaign builds and sequencing.
• Partner with segmentation and marketing operations on targeting, personalization, and deployment sequencing.
• Contribute to content strategy across campaigns.
• Apply working knowledge of paid digital channels, landing page optimization, and campaign analytics platforms.
• Track campaign performance against defined metrics and run post-campaign analysis.

Skills

B2B marketing

Campaign management

Segmentation

Marketing automation

ABM

Content writing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

Job description

Wiley seeks a Marketing Manager, Global Demand Generation to own end-to-end campaigns across global programs, spanning paid digital, email, marketing automation and content strategy. The role reports to the Director and offers broad exposure to cross-channel marketing and institutional programs.

You will manage multi-program campaigns, tailor messaging for audience clusters, coordinate with marketing automation, and contribute to content strategy while tracking performance and driving future