Senior Demand Gen & Campaign Lead

Moody; Greater London; On-site; GBP 50,000 - 65,000; Full time

Job summary

Moody is seeking a Senior Marketing Associate to drive multi-channel demand generation in London. You will execute campaigns across email, paid media, social, content and events, while configuring Marketo/HubSpot workflows and ensuring high-quality customer experiences.

You will optimise campaigns using data-driven insights, nurture leads through the funnel, and collaborate with Sales, Marketing Operations, and regional teams to grow pipeline and revenue.

Qualifications

• 3+ years of experience executing multi-channel demand generation campaigns across email, paid media, social, webinars and events.
• Hands-on with marketing automation platforms (Marketo, HubSpot or similar) including campaign build, segmentation, and optimization.
• Strong data-driven approach to audience targeting, lead nurturing, and customer journey execution.
• Experience QA of emails, landing pages, forms, workflows and assets for quality and compliance.
• Experience analyzing campaign metrics to improve engagement, pipeline, and revenue.
• Excellent organizational and stakeholder management across projects and vendors.
• Proficiency with AI concepts and tools to streamline workflows and improve efficiency.

Responsibilities

• Support the execution and optimisation of demand generation campaigns that drive pipeline growth and revenue.
• Plan and execute regional demand generation campaigns aligned to business, sales, and marketing priorities.
• Build and manage multi-channel campaigns across email, digital advertising, social media, webinars, content syndication, and events.
• Configure and launch campaigns within marketing automation platforms, including segmentation, personalisation, workflows, and scheduling.
• Activate targeted audiences using data-driven segmentation and customer insights.
• Support lead nurture programmes and customer journey execution across key lifecycle stages.
• Manage lead capture, tracking, qualification, and handoff between marketing and sales.
• Conduct QA reviews of campaign assets and integrations.
• Monitor, analyse, and report on campaign performance and pipeline contribution; propose optimisations.
• Coordinate with external vendors and partners to maximise lead generation efficiency.
• Drive operational excellence through process improvement, automation, governance, and AI-enabled tooling.

Skills

Multi-channel marketing

Marketing automation

Audience targeting

Lead nurturing

Campaign analytics

QA & compliance

Stakeholder management

AI in marketing

Education

Bachelor's degree in Marketing

Marketing qualifications

Tools

Marketo

HubSpot

Job description

Moody is seeking a Senior Marketing Associate to drive multi-channel demand generation in London. You will execute campaigns across email, paid media, social, content and events, while configuring Marketo/HubSpot workflows and ensuring high-quality customer experiences.

You will optimise campaigns using data-driven insights, nurture leads through the funnel, and collaborate with Sales, Marketing Operations, and regional teams to grow pipeline and revenue.