Enterprise ABM & Demand Gen Leader for AI Solutions

3310 John Wiley & Sons Ltd.

Greater London

On-site

GBP 107,000 - 156,000

Full time

4 days ago

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Benefits offered by this job

Comprehensive benefits

Meeting-free Friday afternoons

Professional development opportunities

Job summary

Wiley in the United Kingdom is seeking a strategic Senior Marketing Director to lead cutting-edge B2B marketing for corporate markets. You will develop AI-driven strategies, partner with sales to target must-win accounts and drive revenue across enterprise AI, software and data solutions.

You will build and mentor a high-performing marketing team, own the modern martech stack, and align campaigns with customer insight, ABM, and pipeline attribution while collaborating across product, customer

Qualifications

Bachelor's degree in Marketing or a related field.
Extensive experience leading international B2B marketing programs.
Proven ability to partner with sales to own account plans and pipeline outcomes.
Experience with AI-driven marketing and martech platforms.

Responsibilities

Lead demand generation and ABM for enterprise accounts across key verticals.
Develop and execute AI-powered marketing strategies aligned with revenue targets.
Mentor a high-performing marketing team and manage a modern martech stack.
Collaborate with sales, product marketing, and customer insights to ground campaigns in data.