Global CRM Manager – Sports Subscriptions & Personalisation

DAZN; Churwell; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Annual leave: 25 days

Private medical insurance

Life assurance

Pension contributions

Parental leave

Job summary

DAZN is seeking a CRM Manager to lead global customer lifecycle initiatives across multiple markets and sports. You will design segmentation, implement personalisation, and optimise automations, working with product, tech, content, UX and analytics to maximise engagement and revenue.

The role requires at least 1 year in a CRM role within subscription or sports rights environments, and the ability to thrive in a fast-paced, international setting.

Qualifications

• +1 years' experience in a CRM role in a subscription business or sports rights holder(s).
• Ability to work in a fast-paced, international environment.
• Strong problem-solving skills with the ability to manage a focused workload to tight deadlines.
• Passion for sport and understanding of fans across multiple sports.

Responsibilities

• Develop customer lifecycle strategy across multiple markets to drive revenue and subscriber growth.
• Meet CRM targets and adapt outputs to weekly channel contributions, maximising cross-sell and up-sell.
• Set benchmarks for best-in-class CRM with industry insights and market knowledge.
• Deliver personalisation and segmentation for optimal conversion and engagement using available data.
• Lead testing and optimisation of CRM creative and brand direction with marketing and creative teams.

Skills

CRM experience

Stakeholder management

Problem solving

Data-driven decision making

Job description

DAZN is seeking a CRM Manager to lead global customer lifecycle initiatives across multiple markets and sports. You will design segmentation, implement personalisation, and optimise automations, working with product, tech, content, UX and analytics to maximise engagement and revenue.

The role requires at least 1 year in a CRM role within subscription or sports rights environments, and the ability to thrive in a fast-paced, international setting.