Global Channels Marketing Lead - Grow Subscriptions

DAZN; Greater London; Sur place; GBP 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

DAZN access

25 days annual leave

Private medical insurance

Résumé du poste

DAZN is seeking a Head of Marketing - Global Channels in London to define and lead acquisition strategy across global channel properties, driving subscriber growth and revenue contribution.

You will oversee end-to-end marketing, collaborate with senior stakeholders, and manage a global budget to ensure efficient growth and ROI while advancing DAZN’s position in a fast-paced, sports-focused media environment.

Qualifications

• 10+ years of marketing leadership experience in digital, subscription, or consumer-facing businesses.
• Proven growth track record for DTC or streaming platforms, preferably with sports/entertainment audiences.
• Strong expertise in performance marketing, paid media, and data-driven experimentation.

Responsabilités

• Define acquisition marketing strategy to drive subscriber growth for global channel properties.
• Lead end-to-end marketing strategy and execution with senior stakeholders.
• Oversee campaigns across paid, owned, and earned media for efficiency and ROI.
• Collaborate with CRM, Product, Tech, Content, and Commercial teams to align goals.
• Manage global marketing budget and drive growth targets and efficiency.
• Develop partnerships, sponsorships, and talent collaborations to extend reach.
• Oversee creative output for consistent, high-converting storytelling.
• Champion marketing innovation across platforms and fan engagement models.
• Own client and partner relationships with key rights holders.

Connaissances

Marketing leadership

Performance marketing

Paid media

Digital marketing

Subscription economy

Data-driven marketing

Budget management

Stakeholder management

Cross-functional leadership

Sports marketing

Description du poste

DAZN is seeking a Head of Marketing - Global Channels in London to define and lead acquisition strategy across global channel properties, driving subscriber growth and revenue contribution.

You will oversee end-to-end marketing, collaborate with senior stakeholders, and manage a global budget to ensure efficient growth and ROI while advancing DAZN’s position in a fast-paced, sports-focused media environment.