CRM Manager

DAZN; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days’ annual leave

Private medical insurance

Pension contributions up to 5%

Flexible working

Job summary

DAZN is seeking a CRM Manager to drive revenue growth and subscriber engagement across global markets. You will build lifecycle strategies, deliver targeted CRM campaigns, and optimise performance using data and insights in a fast-paced sports environment.

You will lead personalisation, segmentation, and testing, collaborating with product, tech, content, UX, and analytics to maximise CRM impact across multiple markets. This role requires strong stakeholder management and agile delivery.

Qualifications

• 1+ years’ experience in a CRM role in a subscription business
• Comfortable in a fast-paced, international environment
• Strong problem-solving skills and ability to meet tight deadlines
• Passion for sport and understanding of fans across multiple sports
• Excellent stakeholder management in a multinational matrix organisation

Responsibilities

• Work with local teams to build lifecycle strategy across markets to drive revenue and subscriber growth
• Deliver against CRM targets and optimise cross-sell and upsell across tiers
• Lead testing and optimisation of CRM creative and brand direction with marketing and creative teams
• Provide personalisation and segmentation for optimal conversion and engagement
• Collaborate across product, tech, content, UX, data and analytics to deliver CRM outputs

Skills

CRM experience

Stakeholder management

Data-driven decisions

Time management

Job description

CRM Manager

Department: 77-395 - Subscription - Retention

Employment Type: Permanent - Full Time

Location: UK - London

Description

The Role
Are you a CRM manager with a passion for sport? Are you confident with data with an eye for creative? Have you delivered acquisition/retention communications and reported on engagement in a target driven environment? Are you a creative problem solver, organised and confident in an agile environment like sport. If so, you are the manager we are looking for.

As CRM Manager, you will be confident in delivery; building segmentation and planning in multiple markets with multiple sports. You will be creative with personalisation and experienced in leveraging our data and insights for your decision making, maximising results. Familiar with implementing automations, the role will be required to analyse results, optimise against findings and communicate performance.

DAZN is a fast-paced, commercial environment and you will be expected to manage several workstreams concurrently, so efficient time and project management skills are paramount. Working across the international business, you will harness expertise from product, tech, content, UX, data and analytics to deliver our CRM output for fans around the world, so managing stakeholder relationships well will be key.

Like sport, no day will be the same and your projects will cover – BAU CRM comms to engage customers with sport on DAZN, initiatives to drive global revenue, optimisations and testing, and tactical outputs for commercial growth.

What You'll Be Doing:

• Work with local teams to build out customer lifecycle strategy across the globe driving our revenue and subscriber growth targets.
• Deliver against CRM targets and be agile in your output to meet channel contribution week-on-week. Maximising cross sell and up sell opportunities across subscription tiers.
• Drive the benchmark for best in class CRM across the industry with deep knowledge of what is currently in market and via insights
• Deliver personalisation and segmentation for optimal conversion and engagement. Utilise data availability and technical capabilities to push the boundaries of CRM.
• Lead testing and optimisation of our CRM creative & brand direction in collaboration with DAZN marketing and creative.

What You'll Bring:

• +1 years’ experience in a CRM role in a subscription business and / or at a sports right holder(s).
• Comfortable working in a fast paced, dynamic and international environment.
• You’ll bring strong problem-solving skills, along with an ability to manage a focused workload, to tight deadlines.
• A passion for sport, with a deep understanding of what it means to be a fan across multiple sports.
• Excellence in stakeholder management. DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.