Head of CRM

DAZN; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Life assurance

Pension contributions up to 5%

Family friendly community includingenh

Enhanced parental leave

Electric vehicle benefit option

Learning and development resources

Flexible working

Internal speaker series and events

Job summary

DAZN in London is seeking a Head of CRM for Global Football & Boxing to architect how we communicate with fans across the customer lifecycle, from discovery to subscription and pay-per-view, at a global scale.

You will lead the strategy, build lifecycle marketing automations, and collaborate with regional teams to localise programmes while driving engagement, retention, and lifetime value.

Qualifications

• Significant CRM leadership experience — ideally at Head of CRM or equivalent senior level — within a fast paced global consumer business
• Proven track record of building and scaling lifecycle marketing programmes that demonstrably improve retention, engagement, and customer lifetime value
• Experience managing CRM across subscription and transactional/pay-per-view or event-based models
• Deep expertise across CRM channels — email, push, in-app, and SMS — with hands-on experience in marketing automation platforms
• Strong data and analytics capability — capable of working with large datasets, segmentation models and performance data
• Experience developing personalisation strategies at scale, collaborating with data science and engineering teams
• Proven ability to manage complex, cross-functional stakeholder relationships in a global matrixed organisation
• Experience working in or alongside a subscription-based, streaming, or content-led business
• Excellent communication skills — able to translate CRM strategy and data into clear narratives for senior stakeholders
• Willing to work evenings and weekends for football and boxing events

Responsibilities

• Define and own the global CRM strategy across football and boxing, covering the full customer lifecycle from acquisition to win-back.
• Build world-class lifecycle marketing automations for both sports to maximise engagement and lifetime value.
• Create integrated CRM calendars and activate cross-sport opportunities using data and behavioural insight.
• Champion a fan-first personalisation roadmap across pop-ups, email, push, in-app messaging and SMS.
• Drive utilisation of CRM tools to improve capability and efficiency in delivery.
• Develop PPV-focused CRM journeys for boxing, including pre-event hype, purchase, event-day experience, and follow-up.
• Localise CRM communications for key markets with regional teams and translation partners.
• Collaborate with regional marketing leads to adapt and execute CRM programs locally and cross-sell where possible.

Job description

Head of CRM

Department: FF - 292 - O06 - Marketing

Employment Type: Permanent - Full Time

Location: UK - London

Why Join DAZN?

At DAZN, we don't just broadcast sport — we amplify it. We're one of the world's leading sports streaming platforms, and we sit at the heart of two of the most passionate fan communities in global sport — football and boxing.

The Role

As Head of CRM for Global Football & Boxing, you'll be the architect of how we communicate with fans at every stage of their journey at a global scale. From discovery to becoming a passionate subscriber; catching all world title fights, you'll influence the infrastructure, lead strategy and optimise touch points for key DAZN sports.

Football on DAZN

Football on DAZN combines UEFA Champions League La Lega and Serie A, delivering fans live matches, documentaries, classic games, and original programming from across the football world.

DAZN Boxing

DAZN Boxing is the world's leading boxing streaming destination, home to the biggest fights, the biggest names, and the most passionate fan base in combat sports. From world title fights to emerging talent, DAZN Boxing delivers premium boxing content to fans globally through both subscription and pay-per-view.

CRM sits at the heart of making both propositions sticky, personal and commercially successful.

What You'll Be Doing:

• Define and own the global CRM strategy across football and boxing, covering the full customer lifecycle - acquisition, onboarding, engagement, retention, and win-back.
• Build world-class lifecycle marketing automations for both sports that maximise fan engagement, reduce churn, and grow subscriber and pay-per-view lifetime value.
• Create integrated CRM calendars, identifying and activating cross-sport CRM opportunities — using data and behavioural insight to introduce football subscribers to boxing content and vice versa, growing overall engagement and reducing churn across the combined base
• Champion a fan-first philosophy, driving a personalisation roadmap across platform pop-ups, email, push notification, in-app messaging, and SMS.
• Driving the team’s full utilisation of CRM tools to improve capability and efficiency in delivery
• Develop specific PPV-focused CRM journeys for boxing - including pre-event hype and awareness, purchase conversion, event-day experience, and post-event follow-up sequences
• Ensure CRM communications are localised appropriately for key markets across both sports, working with regional teams and translation partners to maintain relevance and cultural sensitivity
• Work with regional marketing leads across DAZN's global offices to ensure CRM programmes are adapted and executed effectively at a local level across both sports and cross-sold where possible.

What You'll Bring:

• A passion for Sport – we're all fans and so are our customers.
• Significant CRM leadership experience — ideally at Head of CRM or equivalent senior level — within a fast paced global consumer business
• Proven track record of building and scaling lifecycle marketing programmes that demonstrably improve retention, engagement, and customer lifetime value
• Experience managing CRM across both subscription and transactional/pay-per-view or event-based commercial models — understanding the distinct dynamics of each and how to optimise CRM for both
• Deep expertise across CRM channels — email, push, in-app, and SMS — including hands‑on experience with enterprise‑level CRM and marketing automation platforms
• Strong data and analytics capability — comfortable working with large datasets, building segmentation models, and interpreting complex performance data
• Experience developing and executing personalisation strategies at scale, including working with data science and engineering teams on predictive modelling
• Proven ability to manage complex, cross‑functional stakeholder relationships in a global, matrixed organisation
• Experience working in or alongside a subscription‑based, streaming, or content‑led business
• Excellent communication skills — able to translate complex CRM strategy and data into clear, compelling narratives for senior stakeholders
• Happy to go “all in” – with football and boxing events at evenings and weekends you’ll need to be flexible with working hours.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.