Global Sports CRM Manager – Personalisation & Growth

DAZN; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days’ annual leave

Private medical insurance

Pension contributions up to 5%

Flexible working

Job summary

DAZN is seeking a CRM Manager to drive revenue growth and subscriber engagement across global markets. You will build lifecycle strategies, deliver targeted CRM campaigns, and optimise performance using data and insights in a fast-paced sports environment.

You will lead personalisation, segmentation, and testing, collaborating with product, tech, content, UX, and analytics to maximise CRM impact across multiple markets. This role requires strong stakeholder management and agile delivery.

Qualifications

• 1+ years’ experience in a CRM role in a subscription business
• Comfortable in a fast-paced, international environment
• Strong problem-solving skills and ability to meet tight deadlines
• Passion for sport and understanding of fans across multiple sports
• Excellent stakeholder management in a multinational matrix organisation

Responsibilities

• Work with local teams to build lifecycle strategy across markets to drive revenue and subscriber growth
• Deliver against CRM targets and optimise cross-sell and upsell across tiers
• Lead testing and optimisation of CRM creative and brand direction with marketing and creative teams
• Provide personalisation and segmentation for optimal conversion and engagement
• Collaborate across product, tech, content, UX, data and analytics to deliver CRM outputs

Skills

CRM experience

Stakeholder management

Data-driven decisions

Time management

Job description

DAZN is seeking a CRM Manager to drive revenue growth and subscriber engagement across global markets. You will build lifecycle strategies, deliver targeted CRM campaigns, and optimise performance using data and insights in a fast-paced sports environment.

You will lead personalisation, segmentation, and testing, collaborating with product, tech, content, UX, and analytics to maximise CRM impact across multiple markets. This role requires strong stakeholder management and agile delivery.