Global CRM & Data Platform Lead

Twinings Ovaltine; Andover; Presencial; GBP 55 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Yearly bonus

Flexible working options

25 days holiday

8 bank holidays

Onsite gym

Perkbox discounts

Pension matched up to 10%

Cycle to work

Wellbeing centre

LinkedIn Learning access

ABF Networking

Staff shop discounts

Resumo da oferta

Twinings Ovaltine is seeking a CRM & Data Manager to lead adoption, optimisation and day-to-day operation of the CDP/CRM platform across global markets from Andover. You will collaborate with local teams and partners to drive targeted consumer experiences and maximise platform value.

The role focuses on platform utilisation, activation initiatives, sharing best practices, and monitoring performance to unlock the full potential of consumer data.

Qualificações

• Experience with CRM/CDP platforms and data-driven marketing.
• Strong stakeholder management and communication skills.
• Ability to translate business needs into practical CRM solutions.
• Experience delivering training and supporting user adoption.
• Analytical mindset to interpret performance data and drive insights.

Responsabilidades

• Support local markets in effective use of the CDP/CRM platform.
• Provide guidance on platform capabilities and best practices.
• Support data-driven consumer journeys and campaigns.
• Promote consistent ways of working and platform standards.
• Act as a key contact for local market CRM data queries.
• Help translate business requirements into platform solutions.
• Deliver training sessions and onboarding for new users.
• Develop user guides and training resources.
• Monitor platform performance and adoption metrics.
• Produce reports on platform adoption and campaign performance.
• Build strong relationships with marketing, digital and technology teams.

Conhecimentos

CRM platforms

Customer data management

Stakeholder management

Training & adoption

Data-driven marketing

Analytics & insights

Ferramentas

Salesforce Marketing Cloud

Adobe

Braze

Bloomreach

Descrição da oferta de emprego

Twinings Ovaltine is seeking a CRM & Data Manager to lead adoption, optimisation and day-to-day operation of the CDP/CRM platform across global markets from Andover. You will collaborate with local teams and partners to drive targeted consumer experiences and maximise platform value.

The role focuses on platform utilisation, activation initiatives, sharing best practices, and monitoring performance to unlock the full potential of consumer data.