CRM & Data Strategy Lead – Lifecycle & Growth

Marketing Mill Studios Ltd; Malmesbury; On-site; GBP 38,250 - 51,750; Full time

Benefits offered by this job

25 days annual leave

Company pension

Life assurance (4x salary)

Employee discount

Free on-site parking

On-site gym

Career development opportunities

Job summary

Corston Architectural Detail is seeking a commercially driven Database Manager to lead CRM and customer data initiatives across B2C and trade audiences. You will own lifecycle marketing, segmentation, and marketing automation to drive acquisition, retention, and lifetime value.

Collaborating with Marketing, Analytics, and Ecommerce teams, you will optimise HubSpot and related platforms, ensure GDPR/PECR compliance, and deliver measurable growth for a premium interiors brand in the UK.

Qualifications

• Experience with CRM platforms and ecommerce databases.
• Strong GDPR/ PECR knowledge and data governance.
• Experience building segmentation strategies and automation.
• Commercial CRM mindset focused on retention and revenue.

Responsibilities

• Own CRM strategy across B2C and trade audiences.
• Develop segmentation based on lifecycle stage, behavior, purchasing patterns.
• Lead automated lifecycle marketing programmes (welcome journeys, cart abandonment, post-purchase, cross-sell, win-back).
• Manage database growth initiatives across digital channels, showroom activity and events.
• Maintain data quality, hygiene, segmentation and deliverability across all CRM activity.
• Lead retention strategies to increase lifetime value and reactivation.

Skills

CRM management

Lifecycle marketing

Data analysis

HubSpot

Marketing automation

Segmentation

Tools

HubSpot

Klaviyo

Salesforce MC

Dotdigital

Job description

Corston Architectural Detail is seeking a commercially driven Database Manager to lead CRM and customer data initiatives across B2C and trade audiences. You will own lifecycle marketing, segmentation, and marketing automation to drive acquisition, retention, and lifetime value.

Collaborating with Marketing, Analytics, and Ecommerce teams, you will optimise HubSpot and related platforms, ensure GDPR/PECR compliance, and deliver measurable growth for a premium interiors brand in the UK.