Global CRM, Content & Social Strategy Lead

Avolta; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Avolta is seeking a Global Digital Content and Social CoE Lead to shape their global customer engagement strategy. This role focuses on defining and executing strategies across CRM, social media, and digital content to enhance retention, loyalty, and business outcomes. Applicants should have over 10 years of experience in B2C environments, expertise in CRM lifecycle management, and hands-on experience with Salesforce. The position promotes cross-functional collaboration and community engagement initiatives.

Qualifications

• 10+ years of experience in CRM, social media, and digital content strategies in a global environment.
• Strong experience in B2C industries like retail, travel, or hospitality.
• Proven expertise in CRM lifecycle management and personalization.

Responsibilities

• Define and execute a unified global CRM, social media, and digital content strategy.
• Lead and develop a high-performing cross-functional team.
• Own the global CRM strategy across email, push notifications, and App.

Skills

CRM strategy

Social media strategy

Digital content management

Community engagement

Project management

Stakeholder management

Tools

Salesforce Marketing Cloud

Content management systems

Job description

Avolta is seeking a Global Digital Content and Social CoE Lead to shape their global customer engagement strategy. This role focuses on defining and executing strategies across CRM, social media, and digital content to enhance retention, loyalty, and business outcomes. Applicants should have over 10 years of experience in B2C environments, expertise in CRM lifecycle management, and hands-on experience with Salesforce. The position promotes cross-functional collaboration and community engagement initiatives.