Senior E-CRM & Content Lead

HRCentral Ltd; Bracknell; On-site; GBP 42,000 - 62,000; Full time

Job summary

Citizen Group is seeking a Senior E-CRM & Content Executive to own E-CRM campaigns and digital content for its portfolio of brands. You’ll drive customer journeys, optimise engagement, and publish accurate content across web platforms.

Partner with Marketing, Brand and Sales to improve loyalty, retention and conversion. Experience with Klaviyo, GA4, Salesforce and Magento is essential.

Qualifications

• 3+ years in a hands-on E-CRM and web role, ideally within retail, luxury or eCommerce.
• Experience building campaigns, segments and automated flows in Klaviyo.
• Solid understanding of digital marketing and consumer acquisition and retention programmes.
• Knowledge of GDPR and email-marketing compliance.

Responsibilities

• Develop and implement customer loyalty strategies through targeted digital marketing and personalised customer journeys, including GDPR, consent and preference-management compliance.
• Own and manage the E-CRM and digital content calendar across Citizen Group brands, ensuring campaigns and website updates are delivered on time.
• Collaborate with Sales, eCommerce, Marketing, Brand, and Design teams to develop E-CRM campaign plans, customer segmentation, and engaging content.
• Build, schedule, test, and deploy email marketing campaigns, monitoring performance to optimise engagement and conversion.
• Analyse campaign performance using key metrics including open rates, click-through rates, conversions, unsubscribe rates, website traffic, and customer engagement.
• Plan, create, and publish website content, including product copy, imagery, banners, landing pages, navigation updates, and data capture forms.
• Ensure all online content remains current, accurate, and aligned with business priorities across multiple brand websites.
• Work closely with Marketing and Brand teams to ensure all digital content aligns with brand guidelines and product messaging.
• Monitor and optimise website customer journeys and consumer flows to enhance user experience and improve conversion rates.
• Analyse customer behaviour, acquisition channels, and purchase trends to identify opportunities for improved targeting and engagement.
• Support the day-to-day operation of eCommerce websites, including content updates and issue resolution

Skills

Copywriting

Proofreading

Analytical skills

Campaign planning

Customer segmentation

Tools

Klaviyo

GA4

Salesforce

Magento

Website content management

Job description

Citizen Group is seeking a Senior E-CRM & Content Executive to own E-CRM campaigns and digital content for its portfolio of brands. You’ll drive customer journeys, optimise engagement, and publish accurate content across web platforms.

Partner with Marketing, Brand and Sales to improve loyalty, retention and conversion. Experience with Klaviyo, GA4, Salesforce and Magento is essential.