Global Campaign Executive

Pearson; United Kingdom; Remote; GBP 30,000 - 40,000; Full time

Job summary

A leading company in English Language Learning is seeking a Global Campaign Executive to support marketing strategies. This remote role requires creativity and strong communication skills to develop campaigns and manage marketing materials. Ideal for recent graduates or those with 1-2 years of experience, the role emphasizes collaboration and a customer-centric approach.

Qualifications

• 1-2 years marketing experience.
• Fluent in English, confident in speaking, reading, and writing.

Responsibilities

• Support Campaign Managers to deliver marketing campaigns.
• Execute daily tasks including creating digital materials.
• Monitor channel performance against KPIs.

Skills

Creative

Communication

Organizational

Analytical

Relationship-building

Education

Degree or equivalent

Professional marketing qualification

Tools

Word

Excel

Outlook

PowerPoint

Job description

Join to apply for the Global Campaign Executive role at Pearson.

Purpose
This role will support the English Language Learning division to build its brand through developing and executing world-leading marketing strategies for its key customer groups. You will gain experience in activating brand and product campaigns at a global or local level and will support the day-to-day activities of the global marketing campaign team. Every day you will strive to put the consumer/customer at the heart of everything we do.

Reporting to the Head of Global Marketing, supporting the Campaign Managers for our Educator and Test Taker audiences, you will use your creative, communication, and organizational skills to help design and develop marketing materials and campaigns.

This is an exciting opportunity for a growing marketing expert to expand their skills set and help build and bring to life the Pearson English Language value proposition both internally and externally.

Location: This is a remote position but there is an expectation to travel to the London office from time to time.

Key Accountabilities

1. Support Campaign Managers to deliver marketing campaigns supporting our big bets and new product launches, taking ownership of 1-2 workstreams.
2. Execute daily tasks including creating marketing channel highlights, digital materials, newsletters, emails, presentations, webinars, and events.
3. Lead campaign kit drops to communicate upcoming product launches and portfolio updates.
4. Assist in implementing and executing campaign plans across media channels, developing creative assets and messaging.
5. Support the creation and management of email nurture journeys for educational audiences to drive engagement and sales.
6. Coordinate participation in big bet events, managing sponsorships, exhibitions, and distribution of marketing materials.
7. Monitor channel performance against KPIs as the campaign scorecard guru.
8. Manage purchase orders and own the campaign budget tracker.
9. Manage approvals of marketing materials.
10. Distribute marketing materials to global partners and follow up to maximize usage.
11. Build relationships across marketing groups and with key stakeholders.
12. Respond to marketing queries proactively.
13. Lead by example, demonstrating curiosity, collaboration, a positive attitude, and a sense of fun.

Candidate Profile

Competencies

• Ideal for recent graduates or those with 1-2 years of marketing experience.
• Passionate about building brands and developing innovative campaigns, with experience in brand planning, campaign management, and customer insights.
• Experience in digital or social media is a bonus.
• Always curious and up-to-date with latest trends.
• Think digital-first from an omnichannel perspective.
• Excellent creative and copywriting skills.
• Strong verbal and written communication skills.
• Proficient in Word, Excel, Outlook, PowerPoint; capable of producing high-quality presentations.
• Strong analytical skills and data-driven mindset.
• Global perspective with cultural agility.
• Excellent relationship-building skills.
• Enthusiastic, passionate, creative, action-oriented with a 'roll-up-your-sleeves' approach.
• Fluent in English, confident in speaking, reading, and writing.
• Understanding of the UK & Ireland education market is a bonus.

Education, Qualifications & Training

• Degree or equivalent; professional marketing qualification is a plus.
• 1-2 years marketing experience.

About Pearson

At Pearson, our purpose is to help people realize the life they imagine through learning. We believe every learning opportunity is a personal breakthrough. We are the world's lifelong learning company. Learning is who we are. Learn more at We are Pearson.

We are an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit, and business need, without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability, or other protected groups. We actively seek qualified candidates who are protected veterans and individuals with disabilities under VEVRAA and Section 503 of the Rehabilitation Act.

If you are disabled and need accommodations to access our career site, email [e-mail].

Job Details

• Job: Marketing
• Organization: Corporate Marketing & Communications
• Schedule: Full-time
• Workplace Type: Remote
• Req ID: 19570