Marketing Manager

ISEB | Independent Schools Examinations Board; Ringwood; Remote; GBP 35,000 - 41,000; Full time

Job summary

A leading education organization is seeking a Marketing Manager to enhance visibility and engagement for their qualifications. This role involves strategic planning, campaign execution, and data-driven decision-making to improve customer experience and brand positioning. The ideal candidate will have a strong background in marketing within the education sector, excellent communication skills, and the ability to work independently in a dynamic environment.

Benefits

Generous holiday and pension scheme

Access to perks & benefits platform

Strong commitment to personal development

Friendly, agile team environment

Qualifications

• Proven experience in strategic marketing, ideally within education or edtech.
• Experience developing and delivering successful digital and offline campaigns.

Responsibilities

• Develop and deliver strategic marketing plans to raise awareness of ISEB’s assessments.
• Create and execute multi-channel campaigns to promote qualifications.

Skills

Strategic Marketing

Communication

Collaboration

Analytical Skills

Tools

HubSpot

Mailchimp

Google Ads

LinkedIn

WordPress

Job description

1 day ago Be among the first 25 applicants

We are seeking an experienced, strategic and highly organised Marketing Manager to lead our marketing function and support the growth and visibility of ISEB’s qualifications. This is an exciting opportunity to shape and deliver marketing strategies that raise awareness, deepen engagement with current and prospective schools, and support schools and parents throughout the customer journey.

Working closely with the Head of Qualifications and Head of Delivery, you will lead on brand development, content strategy, campaign planning, and digital communications, helping to position ISEB as a leader in the independent education sector. You will use data and insight to segment our audience, generate leads, and improve conversion and retention through intelligent and thoughtful marketing strategies.

TO APPLY, PLEASE PROVIDE YOUR CV AND A COVER LETTER.

About ISEB

The Independent Schools Examinations Board (ISEB) provides rigorous, high-quality assessments for independent schools. Backed by the leading independent school associations – GSA, IAPS, and HMC – our qualifications range from the traditional Common Entrance to innovative adaptive digital tests to creative enquiry-based, and interdisciplinary curricula. With a heritage dating back to 1904, ISEB works with leading prep and senior schools in the UK and internationally, and is focused on delivering innovation in assessment, accreditation, and admissions.

Key Responsibilities

• Develop and deliver strategic marketing plans that raise awareness of ISEB’s assessments, generate leads and support engagement across the sector.
• Create and execute multi-channel campaigns (digital, print, social, events) to promote new and existing qualifications to schools and parents.
• Work with internal teams and external partners to produce on-brand marketing content and promotional materials.
• Use data and analytics to monitor engagement and performance, refine targeting, and report on marketing impact, lead generation and conversion.
• Build and manage customer personas and use audience insight to improve marketing communications and product positioning.
• Oversee the creation and delivery of digital campaigns including email marketing, social media, and PPC advertising.
• Analyse the market and competitive landscape to identify opportunities and shape ISEB’s messaging and positioning.
• Identify and support attendance at industry events, conferences, and exhibitions, ensuring ISEB’s presence is strategic and on-brand.
• Deliver ISEB’s PR, communications and content strategy, working with the leadership and creative teams to co-create great brand messages about ISEB.
• Champion a customer-centric culture, working closely with the customer service and qualifications teams to ensure the customer experience is consistent and supportive throughout.
• Ensure marketing complies with relevant data and privacy legislation, including GDPR.

Person Specification

• Proven experience in strategic marketing, ideally within education, assessment, or edtech.
• Understanding of the education sector and/or school/FE/HE admissions processes.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience developing and delivering successful digital and offline campaigns.
• Strong analytical and reporting skills, with experience using data to shape decisions.
• Confident working independently in a fast-paced, cross-functional environment.
• Skilled in CRM and marketing automation tools (e.g. HubSpot, Mailchimp, FreshSales).
• Familiar with digital marketing platforms (e.g. Google Ads, Meta, LinkedIn).
• Proficiency in content platforms such as WordPress; eCommerce or LMS experience a bonus.
• Experience in school marketing or leading admissions.
• Experience with WooCommerce, Academy LMS, or similar platforms.
• Understanding of assessment and qualifications landscape.

The Offer

• Salary £35,000 pa
• Full-time (35 hours/week, flexible), primarily home-based.
• Weekly team day in Ringwood, Hampshire and school visits as required.
• Generous holiday and pension scheme.
• Access to a perks & benefits platform and strong commitment to personal development.
• Friendly, agile, mission-driven team environment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Education Administration Programs

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