Marketing Campaign Executive

ExpenseIn; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative company is seeking a Marketing Campaign Executive to lead dynamic marketing initiatives. In this role, you'll be responsible for managing multi-channel campaigns, focusing on email marketing and CRM automation. This hands-on position demands strong copywriting skills and the ability to analyze campaign performance to drive improvements. Join a collaborative team that values creativity and strategic thinking, and help elevate the company's marketing efforts in the rapidly evolving landscape of expense management solutions. If you're passionate about digital marketing and eager to make an impact, this opportunity is for you.

Benefits

25 days annual leave + bank holidays + 1 day off for your birthday

Private Health Insurance

Pension contribution (3%)

Qualifications

• 3+ years of experience in B2B SaaS marketing roles.
• Strong writing skills for compelling marketing content.
• Ability to manage multiple campaigns from start to finish.

Responsibilities

• Manage and execute multi-channel marketing campaigns.
• Write copy for emails and campaign landing pages.
• Monitor and optimize campaign performance using analytics.

Skills

Email Marketing

Copywriting

Digital Marketing

CRM Automation

Project Management

Analytical Skills

Creative Skills

Interpersonal Skills

Education

Degree in Marketing

Degree in Journalism

Tools

HubSpot

Google Analytics

Mailchimp

Intercom

GA4

CMS

Job description

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Marketing Campaigns Executive

The Company

Founded in 2015, ExpenseIn set out to make expense management easier and less frustrating, replacing time-consuming, paper-based processes with a smarter, faster solution. As we grew, we introduced new modules like invoice management, carbon reporting, and volunteer expense claims - all designed to save businesses time and hassle.

Today, we help companies in over 50 countries process more than a million expenses every month. In January 2025, we were acquired by AccountsIQ to bring even more value to finance teams. Together with the AIQ team, we continue to innovate and scale, helping businesses take control of their finances with smarter, more connected solutions.

The Role

Reporting to the Head of Marketing, we’re seeking a Marketing Campaigns Executive with strong copywriting and campaign skills to join the UK’s leading cloud-based expense management solution. The successful candidate is responsible for executing and managing marketing campaigns across the customer life cycle, with a strong focus on email marketing and CRM automation.

This is a hands-on role requiring expertise in copywriting, email creation, digital marketing, and CRM-based automation, as well as collaboration with internal teams and external partners. For our Marketing Campaigns Executive, we’re looking for a dynamic professional who “owns” digital campaigns and brings innovative ideas and hands-on execution.

What you’ll be doing

• Managing and executing multi-channel webinar marketing campaigns to existing customers and new prospects, with a primary focus on email marketing
• Managing and executing product marketing campaigns in collaboration with our product, design and social media team members
• Managing and executing customer engagement campaigns in the loyalty and advocacy stage (NPS campaigns, software review platform campaigns, etc.)
• Writing copy for emails and campaign landing pages
• Conducting A/B testing on subject lines, email content, and automation workflows
• Monitoring and optimising campaign performance, using analytics to improve results
• Keeping up with digital marketing trends and introducing new strategies to improve effectiveness of marketing campaigns
• Working cross-functionally with product content, design, and social media team members to create compelling campaign assets
• Collaborating with other departments, ensuring alignment with broader business goals
• Supporting the Head of Marketing with other tasks as and when needed, for example, publishing blog articles and social media posts

What you’ll need

• 3+ years of experience in a similar role in B2B SaaS
• Degree in marketing, journalism or relevant discipline
• Expertise in email marketing – Hubspot experience preferred
• Competent with marketing tools such as HubSpot, Google Analytics, Mailchimp, Intercom, GA4 and CMS
• Strong writing skills with the ability to create compelling and concise marketing content
• Strong execution skills – ability to manage multiple campaigns from start to finish
• Excellent analytical skills with the ability to interpret data and metrics to make data-driven decisions and drive optimisation strategies
• Strong creative skills and a keen eye for detail
• Strong interpersonal and collaboration skills
• Excellent project management skills
• Ability to manage personal workflows and work autonomously

Why work with us?

As a forward-thinking, collaborative company, we combine drive, energy, and ambition with a friendly, supportive culture that encourages everyone to do their best work. With a strong focus on growth and expansion, we're poised to elevate both the ExpenseIn product and the level of service we provide to our customers. We’re looking for passionate, talented individuals to join our team as we work together to increase efficiency and add value to ordinary business processes.

Some of our perks

• 25 days annual leave + bank holidays + 1 day off for your birthday
• Private Health Insurance
• Pension contribution (3%)

By submitting your application, you agree that AccountsIQ Group may collect your personal data for recruiting, global organization planning, and related purposes. AccountsIQ Group’s Privacy Notice - Employees, Workers, Contractors and Candidates explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over AccountsIQ Group’s use of your personal information.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Financial Services and Accounting

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