Global Brand Manager

JR United Kingdom; Greater London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive market share growth and develop innovative marketing strategies. This role involves collaborating with the EBD team to analyze market data, create tailored marketing materials, and execute successful Go-to-Market strategies. The ideal candidate will possess excellent communication and interpersonal skills, with a strong focus on understanding market needs. Join a forward-thinking company where your contributions will play a key role in shaping brand success and engaging with consumers effectively.

Qualifications

• Experience in developing marketing strategies for both offline and online channels.
• Ability to analyze market data and communicate findings effectively.

Responsibilities

• Support the EBD team in creating strategic proposals based on market analysis.
• Develop and implement strong pre-launch and launch campaigns.

Skills

Communication Skills

Interpersonal Skills

Market Analysis

Strategic Planning

Content Creation

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Marketing Automation Software

CRM Tools

Job description

The provided job description has a good structure but can be improved for clarity and readability. Here's a refined version:

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The Brand Manager supports the EBD team in increasing market share for existing products and developing direct marketing strategies (both offline and online). This includes creating marketing materials and kits with support from the Head of Marketing.

The role also involves spending time in the market to understand the problems faced by market participants and the team, documenting these issues, assessing them, and communicating findings to the sales and marketing teams.

Main abilities required include excellent communication skills and strong interpersonal skills.

The Brand Manager works with colleagues and contacts from the EBD team to define product requirements based on market data and real-world scenarios.

The role involves planning and executing successful Go-to-Market strategies in collaboration with other marketing teams.

Responsibilities:

• Support the global EBD team in creating strategic decision proposals based on market data, analysis results (competitor, SWOT, target segments), evaluations (KPIs), and product launch activities with marketing initiatives.
• Assist in creating marketing tools and materials, including benefit and sales arguments tailored to target segments.
• Support the global EBD sales team with customer presentations and understanding customer requirements.
• Develop and implement strong pre-launch and launch campaigns.
• Coordinate with the global EBD sales team to organize various customer events.
• Contribute to brand building through content creation targeting specific consumer life stages.
• Collaborate with other brand managers to maintain plan integration and ensure the achievement of product objectives.
• Monitor competition, promotional activities, and market trends.
• Work closely with the digital department to coordinate online content and activities.
• Liaise with PR agencies to ensure regular press coverage, clinic support, KOL development, and video content creation.
• Update monthly reports on recent marketing and training activities.
• Maintain regular contact with KOLs, trainers, and product ambassadors.