Global Brand Manager

Sinclair; Greater London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Brand Manager to support its EBD team in enhancing market share and developing effective marketing strategies. This role involves creating marketing materials, conducting market analysis, and collaborating with cross-functional teams to ensure successful product launches. The ideal candidate will possess excellent communication skills and a strong understanding of market dynamics. Join a dynamic environment where your contributions will significantly impact brand growth and customer engagement.

Qualifications

• Excellent communication and interpersonal skills are essential.
• Experience in strategic marketing and brand management is crucial.

Responsibilities

• Support global EBD team in creating strategic marketing proposals.
• Develop and implement marketing campaigns for product launches.
• Collaborate with teams to ensure successful Go-to-Market strategies.

Skills

Communication Skills

People Skills

Market Analysis

Strategic Planning

Education

Bachelor's Degree in Marketing or Related Field

Tools

Marketing Tools and Materials

Job description

The Brand Manager supports the EBD team in increasing market share our existing products as well in the development direct marketing strategies (off and online), creating marketing materials, marketing kits, with support of Head of Marketing.

It is also responsible to spend time in the market to learn to understand the problems of market participants, team, to document them, assess them and communicate their results to the rest of the sales and marketing teams.

Main abilities include an excellent form of communication as well as great people skills.

With colleagues and contact partners from EBD team, define product requirements based on market facts and real-world scenarios.

Work out to plan and carry out a successful Go-to-Market strategy together with other marketing teams.

Responsibilities:

• Support global EBD team in the creation of strategic decision proposals based on all market facts, results of the analyses (competitor, SWOT, target segments etc.), evaluations (KPIs,), product launch activities with marketing activities.
• Support global EBD team in the creation of marketing tools and materials (benefit arguments and sales arguments for the target segments)
• Supporting the global EBD sales team with customer presentations and customer requirements
• Development & implementation of strong pre-launch & launch programs/ campaigns.
• Arrange together with global EBD sales team different customer events.
• Support global EBD team in brand building via content creation for specific consumer life stages
• Collaborate with other brand managers in maintaining plan integration and ensuring the overall achievement of product objectives.
• Monitoring of competition, promotional activities, market trends
• Close cooperation with digital department on coordination of content and activities online
• Liaise with PR agency to ensure regular press coverage, clinic support, KOL development, video content
• Update monthly report with recent marketing/training activity
• Engage in regular contact with KOLs/trainers/product ambassadors

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Pharmaceutical Manufacturing

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