Global B2B Marketing Strategist

Alfa Laval Mid Europe GmbH; Coventry; On-site; GBP 60,000 - 90,000; Full time

Job summary

Sonihull, part of the Alfa Laval group, is seeking a hands-on Marketing Manager to own global marketing and communications. You will translate commercial priorities into focused activity that strengthens our brand, generates qualified demand, and supports sales growth.

This is an end-to-end role, owning strategy and execution. You will drive the global plan, content calendar, and cross‑functional collaboration, delivering measurable results while ensuring brand governance and consistency across

Qualifications

• Bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience with ownership of integrated plans and campaigns.
• Proven track record of digital and multi-channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills to convert technical propositions into compelling stories.

Responsibilities

• Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget.
• Translate insights into audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and automation.
• Own content calendar and produce high-quality content, case studies, and product-launch materials.
• Collaborate with central, divisional, and regional teams to align activity with brand governance.
• Define and report KPIs and optimize marketing investment.
• Build scalable processes and evolve marketing capability as Sonihull grows.

Skills

Global marketing strategy

B2B marketing

Digital campaigns

Copywriting

Analytics

Agency management

Education

Bachelor's degree in marketing/communications/business

Tools

CRM

SEO/SEM

Marketing automation

Website analytics

Job description

Sonihull, part of the Alfa Laval group, is seeking a hands-on Marketing Manager to own global marketing and communications. You will translate commercial priorities into focused activity that strengthens our brand, generates qualified demand, and supports sales growth.

This is an end-to-end role, owning strategy and execution. You will drive the global plan, content calendar, and cross‑functional collaboration, delivering measurable results while ensuring brand governance and consistency across