Global B2B Content Marketing Lead

Wise Platform; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Stock options

Flexible working policies

Me Days

Mission Days

Sabbatical after 4 years

Health & wellness benefits

Job summary

Wise Platform in London is seeking a strategic Content Marketing Manager to build and scale our external content engine globally. You will turn complex cross-border payment capabilities into high-converting narratives across whitepapers, case studies, blogs, executive social media, webinars, and hero assets.

Working with the Product Marketing Lead and Global Head of Marketing, you will own end-to-end production, coordinate distribution channels, and drive organic and paid social.

Qualifications

• 4-6+ years of hands-on B2B content marketing experience, with a strong preference for payments, paytech, or financial software experience.
• Exceptional portfolio across both long-form and short-form assets - including whitepapers, eGuides, blogs, conversion landing pages, customer case studies, and video scripts.
• Hands-on experience owning B2B social channels (LinkedIn organic and paid via Campaign Manager) and ghost writing for executive leaders.
• Proven track record of managing full lifecycle campaign distribution across email nurture streams, social copy, media partnerships, and blogs.
• Deep understanding of how to connect top-of-funnel thought leadership directly to bottom-of-funnel product evaluation assets that influence commercial pipeline.
• Ability to take top-level strategy from leads and independently drive end-to-end production without compromising on quality or brand tone.
• Comfortable navigating CRM tools (Salesforce or HubSpot) and LinkedIn Campaign Manager to track content performance and campaign distribution.

Responsibilities

• Own end-to-end delivery of flagship campaign assets set by leadership. Draft/edit whitepapers, write landing page copy, configure gating strategy, write channel email comms, and coordinate supporting channels of distribution (e.g. webinars and social).
• Extract maximum content value from flagship conference series (Wise Connect APAC, EMEA, NAM). Oversee video testimonials, blog recaps, highlight reels, and speaker script reviews.
• Direct the organic and paid social media strategy for the main Wise Platform LinkedIn page and key
• Continuously execute on core content strategies - drafting and distributing whitepapers, eGuides, customer case studies, blogs, email newsletters, webinar scripts, and media partnership collateral mapped directly to each stage of the B2B buyer journey.
• Interview internal Subject Matter Experts (SMEs), Product Managers, Commercial Leaders, and external enterprise clients to create authoritative, educational, and thought leadership-led content.

Skills

B2B content marketing

Content strategy

Social media management

Campaign management

Thought leadership

Brand voice

Content editing

Tools

Salesforce

HubSpot

LinkedIn Campaign Manager

Campaign Manager

SEO tools

Job description

Wise Platform in London is seeking a strategic Content Marketing Manager to build and scale our external content engine globally. You will turn complex cross-border payment capabilities into high-converting narratives across whitepapers, case studies, blogs, executive social media, webinars, and hero assets.

Working with the Product Marketing Lead and Global Head of Marketing, you will own end-to-end production, coordinate distribution channels, and drive organic and paid social.